Stop struggling to get those pissed customers and users to love you! Learn 100 simple principles that you can apply today to enhance your customer experience.
I feel honored that people working in these organizations use or recommend my content š āŗļø
Hi, Iām Daniele. Iāve curated 100 tips for better customer and user experience. These tips help people like you make pissed users love you again.
I am a Service Designer and Customer Experience specialist. For the last 9 years, I have worked across the world to curate 100 tips to improve customer and user experience with ease.
What youāll learn
If youāve always wanted to...
- Improve the customer experience of your business,
- Enhance your customer retention, and
- Do service design with a small budget
...then this course is for you!
In this course, Iāve included 100 videos principles that will teach you everything you need to know, including
- The basics of service design,
- How you can make people less frustrated,
- How to find out if you make people feel like shit,
- How to do service design without an additional budget, and
- How to use the power of psychology to create better experiences.
A practical course
It is a very practical course that will teach you simple principles to
- Avoid missed appointments with a stupidly simple trick,
- Enhance your conversion rate by being lazy,
- Make the waiting experience suck less,
- Reduce cleaning costs with a bit of fun, and
- Solve problems without spending huge amounts of money.
Beyond the myth and preconceived ideas
This course also breaks some popular myths about customer experience and service design. You learn, for example, that
- You donāt need to be a big team to enhance your customer experience,
- Customer experience and Service Design features can be simple to implement,
- Technology is not the solution to every user experience problem,
- Big problems donāt always need big solutions, and
- Itās sometimes better to work on the perception of the problem than to work on the problem itself.
Based on a book loved by 1300+ readers across 6 continents
This course is an enhanced and video version of the book Service Design Principles 1-100 which has received lots of love from readers all around the world.
So, I decided to make its content even more accessible with an online course of over 100 videos describing these principles.
āfantasticā
Daniele's course is one of a kind. It's very practical, extremely informative, and funny along the way! The collection of principles are fantastic. They definitely serve me in serving customers and users a more enjoyable and memorable experience. Would 100% recommend.
Alice H, London
I designed this course for people who don't give a fuck about Service Design but want to make their customers happier
Simple and straight to the point
The objective of this course is that you donāt need to understand the full extent of Service Design to improve user and customer experience. You donāt need to completely understand the theory to create great services.
Principles you can apply today!
Simple principles that you can bring into your practice today and are of great value for
- Business owners who want to improve their business and enhance customer retention and lifetime value,
- Service professionals who want practical tips to better support their customers and users, and
- User Experience Designers and other designers who want to take into account the user experience not only in the digital world but in all touchpoints that users go through.
Where do these principles come from?
Iāve gathered the principles described in this course both from my personal experience as a Service Designer and from studies of people much smarter than me like Nobel Prize winners.
These are a few of the sources that inspired the principles of this course:
- My nine-year-old design and consulting practice,
- Travels and projects around the world,
- Behavioral economics studies,
- Psychological studies, and
- Personal frustrations and great experiences in everyday services.
Whatās included in the course pack?
This course is made to transform what you learn into concrete action! Thatās why Iāve created additional content and tools that will not only help you learn but also bring real change into your business or service.
100 videos explaining the principles
In these 100 videos, I present each principle with a short story. These videos are short so that youāll never get bored.
A student handbook designed for action
I prepared for you an action booklet that will help you take notes during the course. The format of the handbook is designed to help you transform your thoughts into concrete actions with proper deadlines and tasks.
Interactive quizzes with tiny chatbots
To remember well what youāve learned, I created five mini chatbots that will quiz you on the material.
A personal video-call coaching session worth $300
With your course, youāll get the chance to have a 25-minute personal coaching session via video call. This is the opportunity to ask questions about the course or ask for advice about a customer experience problem you might have at work.
Get a sneak peek
Below youāll see the full table of contents. I made a few videos in each chapter free to preview š so that you have an idea of the type of content I teach in this course.
What's included?
100 videos
13 files
42 text files
Contents
Introduction
1. What Are the Basics of Service Design?
2. How Can You Make People Less Frustrated?
Principle 049 - I Donāt Want to Schedule an Appointment When There Is Someone at the Counter
1 min
3. How to Find out If You Make People Feel like Shit?
4. How to Do Service Design Without a Budget for It?
5. How to Use Psychology to Improve Your Service?
Going further
FAQ
This course is super expensive!
Indeed! This course gives you the hard-learned lessons from my practice and the principles that you can apply today without having to learn all the complex tools and methods that service designers use.
If you are looking for alternatives to this course, youāll find plenty that are focused on the methods and tools but that donāt give tips you can use right away.
Who is the author?
Iām Daniele Catalanotto. Iāve been given many titles in the past few years: Communication Director, Senior Design Strategist, Senior Innovation Consultant or Service Designer.
Iāve worked with small companies as well as big international players. But I have to admit that I have an unconditional love for the small players, the small businesses that work locally and are a part of our everyday life. Itās for these people who donāt give a fuck about service design or innovation but still love their customers that I love to work with the most.
In the last year, I published two books on service design which Iām deeply passionate about. One of these books has been used as the basis for this course.
For the fancier details, you can check out my LinkedIn profile.
How long does it take to follow this course?
You could binge watch this course in an afternoon but youāll miss the exercises and the additional readings.
I recommend you take two to four weeks to follow this course. But as this is a self-paced course, just start with it and find your own rhythm.
Will I become a service designer with this course?
Nope. This course is for those who want to apply practical tips that improve user and customer experience. It doesnāt teach you the research or prototyping skills.
To become a proper service designer, you can follow what I did and pursue a Master of Arts in Service Design. The one I followed was in Luzern, Switzerland at the HSLU. Itās an intensive two-year program that I highly recommend.
Who is this course for?
Beginners and basically everyone who doesnāt know anything about service design or customer experience but wants to improve their service.
Whatās the difference between this course and the book?
This course is composed of 100 videos which makes it much more entertaining šæ to follow than to read a 200+ page book.
The course has also much additional content like
- Quizzes to test what you just learned,
- Recommended books, articles, tutorials and videos to watch,
- Homework exercises,
- Exclusive chapter introductions,
- A student handbook to quickly transform your learning into action, and
- And a 25-minute personal coaching session with the course creator worth $300.
Is there a discount for students?
Sure! Iāve been a student too and I know that you are sometimes a bit low on money. As a student, you can get a 50% discount. But for that Iāll ask you to do a bit of work š¤.
Send me a personal message on Twitter explaining why you want to follow this course.
Send me a personal message on Twitter explaining why you want to follow this course.
What if I don't like the course?
Iāll refund your money. No questions asked š.
If you donāt like the course, just drop me a personal message on Twitter within 30 days of signing up and I can give you a full refund. If you didnāt like the course, it would be great if you could give me some advice on how I can improve the course š.
How long can I access the course?
Once you buy the course, youāll have lifetime access to all of its content š¤.
Still not convinced? Then Iāll give you a 30 days money back guarantee š¤
If the course doesnāt correspond to what you expected, no problem. That happens. Iāll just refund the money to you and everybody stays happy š No questions asked. Life can be that simple sometimes.
