Stop struggling to get those pissed customers and users to love you! Learn 100 simple principles that you can apply today to enhance your customer experience.

Hi, I’m Daniele. I’ve curated 100 tips for better customer and user experience. These tips help people like you make pissed users love you again.

I am a Service Designer and Customer Experience specialist. For the last 9 years, I have worked across the world to curate 100 tips to improve customer and user experience with ease.

What you’ll learn

If you’ve always wanted to...

Improve the customer experience of your business,
Enhance your customer retention, and
Do service design with a small budget

...then this course is for you!

In this course, I’ve included 100 videos principles that will teach you everything you need to know, including

The basics of service design,
How you can make people less frustrated,
How to find out if you make people feel like shit,
How to do service design without an additional budget, and
How to use the power of psychology to create better experiences.

A practical course

It is a very practical course that will teach you simple principles to

Avoid missed appointments with a stupidly simple trick,
Enhance your conversion rate by being lazy,
Make the waiting experience suck less,
Reduce cleaning costs with a bit of fun, and
Solve problems without spending huge amounts of money.

Beyond the myth and preconceived ideas

This course also breaks some popular myths about customer experience and service design. You learn, for example, that

You don’t need to be a big team to enhance your customer experience,
Customer experience and Service Design features can be simple to implement,
Technology is not the solution to every user experience problem,
Big problems don’t always need big solutions, and
It’s sometimes better to work on the perception of the problem than to work on the problem itself.

Based on a book loved by 1300+ readers across 6 continents

This course is an enhanced and video version of the book Service Design Principles 1-100 which has received lots of love from readers all around the world.

So, I decided to make its content even more accessible with an online course of over 100 videos describing these principles.

“fantastic”

Daniele's course is one of a kind. It's very practical, extremely informative, and funny along the way! The collection of principles are fantastic. They definitely serve me in serving customers and users a more enjoyable and memorable experience. Would 100% recommend.

Alice H, London

I designed this course for people who don't give a fuck about Service Design but want to make their customers happier

Simple and straight to the point

The objective of this course is that you don’t need to understand the full extent of Service Design to improve user and customer experience. You don’t need to completely understand the theory to create great services.

Principles you can apply today!

Simple principles that you can bring into your practice today and are of great value for

Business owners who want to improve their business and enhance customer retention and lifetime value,
Service professionals who want practical tips to better support their customers and users, and
User Experience Designers and other designers who want to take into account the user experience not only in the digital world but in all touchpoints that users go through.

Where do these principles come from?

I’ve gathered the principles described in this course both from my personal experience as a Service Designer and from studies of people much smarter than me like Nobel Prize winners.

These are a few of the sources that inspired the principles of this course:

My nine-year-old design and consulting practice,
Travels and projects around the world,
Behavioral economics studies,
Psychological studies, and
Personal frustrations and great experiences in everyday services.

What’s included in the course pack?

This course is made to transform what you learn into concrete action! That’s why I’ve created additional content and tools that will not only help you learn but also bring real change into your business or service.

100 videos explaining the principles

In these 100 videos, I present each principle with a short story. These videos are short so that you’ll never get bored.

A student handbook designed for action

I prepared for you an action booklet that will help you take notes during the course. The format of the handbook is designed to help you transform your thoughts into concrete actions with proper deadlines and tasks.

Interactive quizzes with tiny chatbots

To remember well what you’ve learned, I created five mini chatbots that will quiz you on the material.

A personal video-call coaching session worth $300

With your course, you’ll get the chance to have a 25-minute personal coaching session via video call. This is the opportunity to ask questions about the course or ask for advice about a customer experience problem you might have at work.

Get a sneak peek

Below you’ll see the full table of contents. I made a few videos in each chapter free to preview 👇 so that you have an idea of the type of content I teach in this course.

What's included

100 videos 14 files 41 text files

FAQ

Q

Will I become a service designer with this course?

Nope. This course is for those who want to apply practical tips that improve user and customer experience. It doesn’t teach you the research or prototyping skills.

To become a proper service designer, you can follow what I did and pursue a Master of Arts in Service Design. The one I followed was in Luzern, Switzerland at the HSLU. It’s an intensive two-year program that I highly recommend.

Q

Who is this course for?

Beginners and basically everyone who doesn’t know anything about service design or customer experience but wants to improve their service.

Q

What’s the difference between this course and the book?

This course is composed of 100 videos which makes it much more entertaining 🍿 to follow than to read a 200+ page book.

The course has also much additional content like

Quizzes to test what you just learned,
Recommended books, articles, tutorials and videos to watch,
Homework exercises,
Exclusive chapter introductions,
A student handbook to quickly transform your learning into action, and
And a 25-minute personal coaching session with the course creator worth $300.

Q

Is there a discount for students?

Sure! I’ve been a student too and I know that you are sometimes a bit low on money. As a student, you can get a 50% discount. But for that I’ll ask you to do a bit of work 🤓.

Send me a personal message on Twitter explaining why you want to follow this course.

Q

What if I don't like the course?

I’ll refund your money. No questions asked 🙂.

If you don’t like the course, just drop me a personal message on Twitter within 30 days of signing up and I can give you a full refund. If you didn’t like the course, it would be great if you could give me some advice on how I can improve the course 🙏.

Q

How long does it take to follow this course?

You could binge watch this course in an afternoon but you’ll miss the exercises and the additional readings.

I recommend you take two to four weeks to follow this course. But as this is a self-paced course, just start with it and find your own rhythm.

Q

How long can I access the course?

Once you buy the course, you’ll have lifetime access to all of its content 🤘.

Q

Who is the author?

I’m Daniele Catalanotto. I’ve been given many titles in the past few years: Communication Director, Senior Design Strategist, Senior Innovation Consultant or Service Designer.

I’ve worked with small companies as well as big international players. But I have to admit that I have an unconditional love for the small players, the small businesses that work locally and are a part of our everyday life. It’s for these people who don’t give a fuck about service design or innovation but still love their customers that I love to work with the most.

In the last year, I published two books on service design which I’m deeply passionate about. One of these books has been used as the basis for this course.

For the fancier details, you can check out my LinkedIn profile.

Q

This course is super expensive!

Indeed! This course gives you the hard-learned lessons from my practice and the principles that you can apply today without having to learn all the complex tools and methods that service designers use.

If you are looking for alternatives to this course, you’ll find plenty that are focused on the methods and tools but that don’t give tips you can use right away.

The course by Jon Kolko is cheaper and I recommend it if you want an introduction to the tools and methods.
There is another one by IDEO which is more expensive than this course.

Still not convinced? Then I’ll give you a 30 days money back guarantee 🤘

If the course doesn’t correspond to what you expected, no problem. That happens. I’ll just refund the money to you and everybody stays happy 💌 No questions asked. Life can be that simple sometimes.

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Course: 100 Service Design Principles