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Over the years I've made a ton of content. Here you can find almost all of it.

By categories

Service Design

  1. Quickstart  
  2. Principles  
  3. Webinars  
  4. Community  
  5. Q&A
  6. More Service Design content

Other fields

  1. Innovation
  2. Notion
  3. Miro
  4. Calculators
  5. Workshops

By level

  1. For beginners  
  2. For nerds

All the things I've created

Courses

  • $800 or 4 monthly payments of $200

Course: 100 Service Design Principles

  • 160 Lessons

Stop struggling to get those pissed customers and users to love you! Learn 100 simple principles that you can apply today to enhance your customer experience.
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  • $300

Service Design Coaching with Daniele

  • 1 Lesson

A personal coaching session done remotely via video with Daniele on all things Service Design.
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  • $120

Principles Note Taker (Notion Template)

  • 22 Lessons

Create your own "Pinterest of Principles", where you can write, reflect on, and share your observed inspirations. All directly in the Notion note-taking app.
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  • $120

Principles Print at Home Workshop Cards (PDF)

  • 16 Lessons

A PDF template that you can print at home with 200 Service Design Principles cards and 4 exercise templates to run a workshop.
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  • $120

Principles Workshop Cards for Miro

  • 18 Lessons

A Miro board template with 200 Service Design Principles cards and 4 exercise templates to run a remote workshop.
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  • $60

Book: Service Design Principles 101-200

  • 28 Lessons

This book gives you 100 ideas, tips and examples of simple and practical things you can implement today to make your customers say "I love you" instead of "fuck you!" when they interact with your product or service.
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  • $60

Book: Service Design Principles 201-300

  • 4 Lessons

100 additional simple ideas, tips and tricks you can implement tomorrow to improve your customer or employee experience.
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  • $60 or 3 monthly payments of $20

Book: Service Design Principles 301-400

  • 5 Lessons

The fourth book in the Service Design Principles series shares 100 additional simple ideas, tips and tricks you can implement tomorrow to improve your customer or employee experience.
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  • Free

150 innovation metrics

  • 1 Lesson

A collection of KPI, metrics or baselines you can use to measure the success of your next innovation project.
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  • Free

A Tiny Innovation Dictionary

  • 1 Lesson

Access, search and understand 400+ terms that innovators use.
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  • Free

A list of 900+ Service Design academic papers

  • 7 Lessons

A database of the 900+ most cited academic papers on Service Design
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  • Free

AI Storyboard Illustrator

  • 5 Lessons

Create storyboard illustration in seconds without drawing by using this custom ChatGPT and Dall-E bot.
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  • Free

AI Storytelling Writer

  • 3 Lessons

A little robot that asks you questions about your complex service, product or idea and then transforms it all in a compelling story.
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  • Free

Abstract shapes illustration pack

  • 4 Lessons

50 and counting abstract illustrations. Hand drawn on the iPad.
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  • Free

Advanced Assumption Map (Notion Template)

  • 4 Lessons

List and define how you'll verify your assumptions before starting your next innovation project.
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  • Free

Advanced Service Blueprint (Notion Template)

  • 6 Lessons

Create a complete Service Blueprint with automated analysis features directly in Notion.
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  • Free

An introduction to Design Methods

  • 35 Lessons

Get access to selected resources to learn some of the most used Design Methods and discover some new ones to help you cook your next project.
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  • Free

Basics of Ideation for Innovation (Alpha version)

  • 55 Lessons

A future course teaching ideation theory and methods.
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  • Waitlist

Book translation: Service Design Principles 1-100 in Turkish

  • 0 Lessons

An upcoming translation of the book "Service Design Principles 1-100" in Turkish by the lovely Banu Clark.
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  • Waitlist

Book translation: Service Design Principles 101-200 in Spanish

  • 0 Lessons

An upcoming translation of the book "Service Design Principles 101-200" in Turkish by the lovely Tracy Gordon.
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  • Waitlist

Book: Service Design Principles 401-500

  • 1 Lesson

100 more principles, ideas, provocations and pieces of advice to better serve humans, but this time focused on doing it while respecting the planet.
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  • Free

Brands like these: idea generation workshop

  • 5 Lessons

Get a ready to use slide template to run your next idea generation workshop
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  • Free

Business Model Canvas (Notion template)

  • 4 Lessons

Create, share and export your Business Model Canvas directly within the Notion app.
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  • Free

Canva Template: Service Branding Workshop Template

  • 5 Lessons

A Canva Whiteboard template to help you facilitate and prepare a two hour workshop to set the basics of the brand identity of your service.
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  • Waitlist

Cohort Course: Build your own Principles Library

  • 0 Lessons

Build your own Principles Library in this 5 weeks remote course.
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  • Free

Course: What is the Service design process?

  • 54 Lessons

10+ Service Design processes for your next service innovation project
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  • Free

Daniele's AI Service Design Brain

  • 6 Lessons

Ask your Service Design questions to an AI built with ChatGPT and trained on years of Service Design content written by Daniele.
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  • Free

Empathy Map (Notion Template)

  • 4 Lessons

Create, edit and share your next empathy directly within the Notion note taking app.
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  • Free

Expandable Service Blueprint (Notion Template)

  • 5 Lessons

Share your Service Blueprint  without overwhelming people by letting them choose which part to see first.
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  • Free

Experience Prototyping Course - Miro Board Template

  • 7 Lessons

A Miro template for teachers who want to teach Experience Prototyping online.
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  • Free

Experience Storyboard Template

  • 5 Lessons

Prototype on paper key moments of a user experience.
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  • Free

Feedback Template for Miro

  • 4 Lessons

A structure to give feedback remotely to other designers and innovators.
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  • Free

Formation: Design Sprint au sein d'une ONG

  • 17 Lessons

Obtiens les ressources de la formation du 10-11 mars 2025 sur le Design Sprint, une recette d'innovation inventée par Google et utilisé par des ONGs dans le monde entier.
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  • Free

Free Course: Everyday Service Design

  • 37 Lessons

Bringing Service Design skills outside of work to use it in your personal life to not hate your mother-in-law, not throw your kid through the window and be a bit more relaxed.
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  • Free

Free Course: How To Build Your Own Principles Library

  • 13 Lessons

Create a structured space and routine to collect inspirations and ideas that will help you to better serve the people around you.
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  • Free

Free Course: What is Service Design?

  • 80 Lessons

Discover what Service Design and why it is powerful to enhance the customer experience
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  • Free

Free Course: What is the Service Designer mindset?

  • 40 Lessons

Finally understand how service designers think and what makes them such a special group of innovators.
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  • Free

Free Facilitation Course: Simple tips for less terrible meetings

  • 47 Lessons

Learn how to turn meetings that feel like hell into productive moments.
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  • Free

Free course: Service Blueprint for lazy people

  • 20 Lessons

Learn how to build a Service Blueprint in a fast and efficient way like a lazy innovator.
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  • Free

Help Center

  • 12 Lessons

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  • Free

Idea Note Taker

  • 4 Lessons

Capture ideas during workshops with in a structured format.
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  • Free

Idea generation prompts

  • 4 Lessons

A tiny web app that gives you 50+ questions to kickstart your idea generation process.
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  • Free

Innosketch Kit

  • 3 Lessons

Access 460+ ready made sketch elements that you can combine to create your own sketches.
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  • Free

Interviews for lazy people

  • 19 Lessons

Learn how to do user research interviews like a real lazy innovator.
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  • Free

Learn by teaching template

  • 5 Lessons

A structured way for students to transform reading material in presentation for their peers.
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  • Free

Meet John Storytelling Template for Miro

  • 7 Lessons

Explain your service, product or idea with this simple storyboard structure that helps you create a story that is human and relatable. Get the template for Miro or as a PDF.
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  • Free

Meeting time calculator

  • 3 Lessons

Discover how much time you really have for your next meeting. Avoid the frustration of not being able to do everything you planned for your meeting.
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  • Free

Mini course: Principle creator personality types

  • 7 Lessons

Discover the personal strength and resources that will help you create your own Service Design Principles Library.
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  • Free

Minimal Assumption Map (Notion Template)

  • 4 Lessons

Verify what you think you know in order to not fuck up your research
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  • Free

Minimal Persona (Notion Template)

  • 5 Lessons

A minimalist template that helps you summarize your user research with a Persona directly within Notion.
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  • Free

Minimal Service Blueprint (Notion template)

  • 4 Lessons

Create, share and export your next Service Blueprint directly within Notion.
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  • Free

Newsletter

  • 42 Lessons

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  • Free

Project Hunches Canvas

  • 5 Lessons

Get your project started by including the expertise of key stakeholders.
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  • Free

Prototyping questions (Notion and PDF template)

  • 6 Lessons

A set of questions you can use to test almost any prototype
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  • Free

Psychological Safety Cards for Workshops

  • 13 Lessons

Help workshop participants tell you how they feel instead of hiding emotions.
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  • Free

Q&A Learning Service Design

  • 24 Lessons

These questions will help you in your journey into learning Service Design. By the way, welcome in the Service Design community!
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  • Free

Q&A Service Design in Switzerland

  • 18 Lessons

What makes Service Design an interesting place to practice Service Design?
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  • Free

Q&A Teaching Service Design

  • 14 Lessons

How do you teach Service Design to the next generation of service designers?
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  • Free

Q&A Value and impact of Service Design?

  • 6 Lessons

What are the key numbers and way to show that Service Design has a great Return on Investment?
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  • Free

Q&A: Academic and scientific view of Service Design

  • 4 Lessons

Discover how academics and the scientific community explores the topic of Service Design.
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  • Free

Q&A: Accessibility and Service Design

  • 2 Lessons

Learn how you can make your service accessible to all humans.
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  • Free

Q&A: Basics of Service Design

  • 11 Lessons

Learn the basics of what is Service Design with these questions.
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  • Free

Q&A: Books that help for Service Design work

  • 9 Lessons

What are interesting books to read for Service Design practitioners?
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  • Free

Q&A: Building a Service Design community

  • 6 Lessons

How can build and grow a community of Service Design enthusiasts?
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  • Free

Q&A: Career in Service Design

  • 34 Lessons

Interested in starting a career in Service Design? Or maybe even interested in starting your own Service Design agency? Read these questions and answers.
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  • Free

Q&A: Coaching and Service Design

  • 14 Lessons

Learn coaching skills that you can use during your Service Design and projects to help colleagues, partners or stakeholders.
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  • Free

Q&A: Comparing Service Design to other fields

  • 10 Lessons

How does Service Design compare to other fields like UX, Customer Experience, Product Design, etc.? And how does Service Design benefit from them?
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  • Free

Q&A: Design Sprints and Service Design

  • 36 Lessons

How can you use and adapt the classical 5-day Design Sprint in Service Design projects?
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  • Free

Q&A: Digital Apps for Service Design

  • 10 Lessons

What are digital tools and apps that can make your Service Design work better and more efficient?
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  • Free

Q&A: Examples of good Service Design

  • 3 Lessons

What are examples of existing services that deliver a great customer experience and are therefore exemplary at Service Design?
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  • Free

Q&A: Hiring service designers

  • 3 Lessons

How can you find the right talents for your Service Design team?
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  • Free

Q&A: Ideation and Service Design

  • 2 Lessons

How can you find good ideas to improve your services or products and how can you make sure you continue to work on the best ones?
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  • Free

Q&A: In-House Service Design

  • 7 Lessons

How can Service Design professionals be embeded within an organization?
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  • Free

Q&A: Lobbying and Networking in Service Design

  • 1 Lesson

Discover how you can motivate people to support you in your Service Design projects.
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  • Free

Q&A: Philosophy and Mindset questions about Service Design

  • 29 Lessons

What are the deep questions about Service Design that are a bit philosophical?
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  • Free

Q&A: Portfolio for Service Design

  • 12 Lessons

Learn what it takes to build a portfolio that gets you hired as a service designer.
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  • Free

Q&A: Presentations and Service Design

  • 14 Lessons

Research reports, pitch decks, workshop slides. As a service designer presentations are an important tool to master to share information, test ideas and motivate people. In this section, you'll learn how to create better presentations with a touch of Service Design.
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  • Free

Q&A: Prototyping and Service Design

  • 10 Lessons

How can you make a first shitty draft of your new service ideas?
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  • Free

Q&A: Research in Service Design

  • 36 Lessons

How to do research activities as a Service Design practitioner?
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  • Free

Q&A: Service Blueprints and Journey Maps

  • 26 Lessons

The Service Blueprint is the key and maybe most unique Service Design tool out there.
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  • Free

Q&A: Service Design Principles Library

  • 44 Lessons

“A Service Design Principle is an idea, a tip, an advice or a principle to improve the human experience.” Learn how to create your own library of Service Design Principles.
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  • Free

Q&A: Service Design Projects

  • 12 Lessons

How can you start, run and avoid the challenges of Service Design projects?
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  • Free

Q&A: Service Design in government

  • 6 Lessons

Learn how to use Service Design to improve public services for citizens.
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  • Free

Q&A: Spatial Design and Service Design

  • 2 Lessons

Learn how to use Spatial Design to improve your work as a Service Design practitioner.
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  • Free

Q&A: Storytelling and Service Design

  • 4 Lessons

How can you use Storytelling to become a better Service Design practitioner?
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  • Free

Q&A: Strategic Foresight and Service Design

  • 2 Lessons

Learn how to use Strategic Foresight to improve your work as a Service Design practitioner.
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  • Free

Q&A: Strategy and Service Design

  • 5 Lessons

How can Service Design help set strategies?
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  • Free

Q&A: Sustainability and Service Design

  • 6 Lessons

Learn how you can create services that improve not only the lives of people but also the lives of all organisms and the world.
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  • Free

Q&A: Tools and methods for Service Design

  • 12 Lessons

Service Designers steal a lot of tools and methods from other fields but they have also a few of their own.
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  • Free

Q&A: Workshops and facilitation with Service Design

  • 37 Lessons

Questions about how to use workshops and better facilitate meetings in Service Design projects.
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  • Free

Q&A: World wide Service Design

  • 2 Lessons

Discover how Service Design is viewed and practised all around the world.
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  • Free

Selected ressources to use Miro like an innovation nerd

  • 24 Lessons

Learn which features and tips will help you use Miro like a real innovation nerd.
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  • Free

Selection Matrix (Notion template)

  • 4 Lessons

Evaluate your ideas in a step by step process that removes biases and offers recommendations.
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  • Free

Service Design Katas

  • 25 Lessons

Simple exercices you can do daily to improve your skills in Service Design.
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  • Free

Service Design Principles Quickstart Guide

  • 9 Lessons

A free mini course with my favourite Service Design Principles and a list of 200 Service Design Principles.
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  • Free

Service Design Questions and Answers

  • 272 Lessons

My answers to the most common questions about Service Design.
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  • Free

Service Design Skill Checker

  • 3 Lessons

Make a quick gut check of your Service Design Skills to find your "Double Down skill" and your "Blind Spot skill".
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  • Free

Service Design Webinar 006: Business, Impostor Syndrome and Tools

  • 3 Lessons

A coaching session where we covered topics like Service Design and Business. Imposter Syndrome and How to you feel less overwhelmed with the amount of tools that are available to service designers?
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  • Free

Service Design Webinar: The role of generative AI

  • 2 Lessons

A free one-hour community workshop to explore how AI generative tools can help Service Design practitioners in their work.
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  • Free

Survey response rate calculator

  • 4 Lessons

Calculate how many people you need to ask to get the number of responses you want for your survey.
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  • Free

Talk Storytelling Insight for better services

  • 6 Lessons

Get access to  the slides and tools we presented at the Service Design Network event at Swisscom in Bern.
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  • Free

Talk: Weird Service Design Principles

  • 2 Lessons

Get the slides from my talk at the HSLU University ⬇️
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  • Free

Ten simple Remote Workshops rule of thumbs

  • 14 Lessons

Learn 10 tips that will help you create a lovely experience for the participants of your next remote workshop or meeting.
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  • Free

Ten simple UX rule of thumbs

  • 14 Lessons

Learn 10 very simple UX design rules of thumb that will help you make your app simpler and better for your users. 
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  • Free

The Service Blueprint Stack

  • 3 Lessons

A curated directory of 50+ resources, guides and tools about the Service Blueprint
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  • Free

Tiny Life Principles for a lovely life

  • 20 Lessons

A work in progress book I'm writing to share a few lessons to my son. And you can get it too if you're curious.
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  • Free

Upcoming Book: What the fuck is Service Design?

  • 36 Lessons

Dozens of Service Designers, around the world, explain what Service Design really is and why it matters to you.
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  • Free

Webinar builder toolkit

  • 9 Lessons

A set of 5+ templates and tools to run more easily your next community webinar or remote conference.
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  • Free

Webinar: An early history of Service Design in Switzerland

  • 4 Lessons

A free one-hour community workshop to explore the history of Service Design in Switzerland.
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  • Free

Why do workshops work? [beta]

  • 34 Lessons

Learn why workshops are such a great collaboration tool for any organization.
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  • Free

Workshop Checklist

  • 4 Lessons

Remember to take all the important material for your next workshop.
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  • Free

Workshop Hub (Notion Template)

  • 4 Lessons

Checklists, planner and workshop proposal all in one Notion Template
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  • Free

Workshop Planner App

  • 3 Lessons

A tiny and pretty buggy experimental app to create the schedule of your next workshop and turn it into one click into a minimal presentation.
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  • Free

Workshop Playlist

  • 6 Lessons

A selection of 18+ sound tracks I used as background music during my workshops.
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  • Free

Workshop planner template

  • 5 Lessons

Plan your workshop by the minute with this spreadsheet template.
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  • Free

Workshop presentation template

  • 8 Lessons

Quick start your workshop creation with this presentation template for Google Slides, Powerpoint and Apple Keynote.
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Digital downloads

  • $60

A Tiny History of Service Design

  • 2 files

A tiny two hour read ebook that goes through the historical events that created what Service Design is today.
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  • $60

Book: Service Design Principles 1-100

  • 2 files

100 ideas to improve the user and customer experience in simple and practical ways.
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  • Free

Service Problems Canvas (beta)

  • 1 file

Define what problems in the  user experience should be fixed now, later or just with a one to one human interaction.
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  • Free

Service Rhythm Canvas (beta)

  • 1 file

Define the key moments of an experience in order to avoid frustrations and enhance memorability.
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  • Free

Service Roles Canvas (beta)

  • 1 file

Define the type of interactions you'll offer to  your users
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  • Free

Service Senses Canvas (beta)

  • 1 file

Create and map multi-sensorial experiences
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Bundles

  • $1,200 or 12 monthly payments of $100

The Supporter Package: Service Design Principles

  • 7 Products

Become a supporter of the Service Design Principles series, get every digital tool and book, a signed hardcover edition of the book Service Design Principles 101-200 and even more perks.
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  • $500 or 10 monthly payments of $50

Service Design Principles 1-400 Pro Package

  • 6 Products

Get all the four book of the Service Design Principles series, that's 400 principles, the notion Principles note taker library and a personal coaching session with Daniele.
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  • $450 or 9 monthly payments of $50

Service Design Principles 1-300 Pro Package

  • 6 Products

Get the three first books in the Service Design Principles Series, a personal coaching session and a notion template to build your own Principles Library. Save 150$ with this bundle.
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  • $400 or 4 monthly payments of $100

The Maker Package: Service Design Principles

  • 5 Products

For those who want to go further by using the principles in workshops and by creating their own principles database.
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  • $200 or 4 monthly payments of $50

Service Design Principles 1-400

  • 4 Products

Get the four books in the Service Design Principles series with 400 principles to help you better serve the people around you.
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  • $150 or 3 monthly payments of $50

Service Design Principles 1-300

  • 3 Products

A bundle of all three first books in the Service Design Principles series. Save 30$ by buying all three books within this bundle.
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  • Free

Miro bundle

  • 4 Products

Get all my courses and templates about Miro, the collaborative white board, in just one click.
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Webinars

  • $300 or 3 monthly payments of $100

Webinar en français: Intelligence Artificielle mais utile

  • Feb 6, 2025 at 9:00 AM CET

Découvres des utilisations utiles et pratique pour aujourd'hui de l'intelligence artificielle.
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  • Free

Book launch party: Service Design Principles 301-400

  • Feb 6, 2024 at 5:00 PM CET

A one-hour event and Q&A with the author and Service Design experts from all around the world to celebrate the book launch and all things Service Design.
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  • Free

Remote workshop: Everyday Service Design Handbook creation

  • Jan 28, 2026 at 8:00 PM CET

Help us create a first shitty draft of a handbook that helps Service Design professionals use Service Design skills they use usually at work in their everyday life.
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  • Free

Service Design Principles Webinar 001

  • Jun 16, 2022 at 11:00 AM EDT

Discover my favorite Service Design Principles followed by a Questions and Answer sessions on Service Design.
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  • Free

Service Design Webinar 002

  • Jul 21, 2022 at 11:00 AM EDT

Discover some of my favorite Service Design Principles followed by a Questions and Answers sessions on Service Design.
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  • Free

Service Design Webinar 003

  • Aug 27, 2022 at 7:00 AM EDT

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  • Free

Service Design Webinar 004

  • Sep 24, 2022 at 7:00 AM CEST

A free one-hour inspiration session to improve your customer experience and ask your Service Design questions.
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  • Free

Service Design Webinar 005: The power of principles

  • Dec 3, 2022 at 1:00 PM CET

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  • Free

Webinar: Discover the 5-week Service Design Course

  • Apr 25, 2023 at 5:00 PM CEST

Get a sneak peek into the 5-week Service Design Course and see if it's something for you.
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  • Free

Webinar: a tiny Service Design crash course for designers

  • Nov 9, 2024 at 9:15 AM CET

Learn a few things about Service Design, like the mindset, a key tool (the Service Blueprint), and how to apply it to everyday life in this crash course made for curious minds. This course is designed for people who are already comfortable with digital tools like Miro or Canva.
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Meet the creator

I'm Daniele an Innovation Coach and Service Designer from Switzerland.

I worked with clients from all over the world to help them find innovative solutions to their problem. I've been blessed to be able to learn a lot. 
Today I want to share  these learnings back with the community. That's why I've built the Swiss Innovation Academy. 

Newsletter

Weekly Service Design Digest

I share once a week the latest resources I've built around Service Design.

You're signing up to receive emails from Daniele via the Swiss Innovation Academy