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Basics of Ideation for Innovation (Alpha version)

A future course teaching ideation theory and methods.
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What you'll learn

Learn what ideation is 💡, why it's great and when it can be dangerous 🤕. Then go into practice mode by learning 10+ ideation technics 🛠 and how to run your first innovation workshop.

Contents

🔴 This course in an alpha version

Introduction

Lovely to meet you
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What you'll learn and what you won't
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WTF is ideation?

WTF is ideation? Introduction
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What is ideation?
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What are the benefits of ideation?
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The myth of creativity
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What are common dangers and mistakes of ideation?
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The core principles of ideation

The core principles of ideation: Introduction
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Diverge
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Quantity over quality
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Pause criticism until later
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Different people bring different ideas
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Constraints and pressure help
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Serendipity and context help
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Based on research
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What are the different types of ideations

What are the different types of ideations: Introduction
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Group ideation
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Solo ideation
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Asynchronous or remote ideation
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Crowd sourcing
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A selection of ideation techniques

A selection of ideation techniques: Introduction
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Brain dump
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Silent brainstorming
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Crazy eight
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Brands like these
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Fast idea generator
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Mash-Up Innovation
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Future scenarios and trends
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Lotus blossom
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Lightning demos
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Ideation cards
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A few good practices for every technic
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Where to find more ideation techniques
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Apps for the ideation process
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How to prioritize ideas

How to prioritize ideas: Introduction
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Affinity sorting
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Dot voting
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Multi parameters vote
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Evaluation grid
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Impact versus Effort Matrix
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Mix the methods
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How to run an ideation workshop

How to run an ideation workshop: Introduction
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How to prepare an ideation workshop
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The basic structure of an ideation workshop
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The facilitator role in an ideation workshop
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What happens after the ideation workshop?
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Going further

Going further
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Recommended books on ideation
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Recommended academic papers on Introduction
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Recommended videos on ideation
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Recommended critical articles on ideation
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Recommended resources in Portuguese

End note

Thank you
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Licence
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