Free Course: What is Service Design? by Daniele Catalanotto

Free Course: What is Service Design?

Discover what Service Design and why it is powerful to enhance the customer experience

The course package

This course is composed of 7 chapters that will give you an overview of what Service Design is. You'll discover:
  1. What Service Design is
  2. Where does Service Design come from
  3. What do Service Designers do
  4. What the impact of Service Design for business is
  5. What the tools and methods of service design are
  6. What special terms service designers use
  7. Who practices service design

45 video lessons

This course is built around the idea of bite-sized learning. With 45 short videos you'll be able to learn without effort what service design.

12 links to additional resources

The course doesn't stop with its own content. You'll get a curated list of external resources like books, tools, directories, glossaries, case studies to continue your exploration in the world of Service Design.

A 20% coupon for your next course

Good students should be rewarded that's why by following this free course you'll get a 20% coupon on your next online course on Service Design. 

What's included?

File Icon 17 files Text Icon 60 text files


What you'll learn in this course
Why I created this course
1. What is Service Design
What is a Service?
Why are services important?
Database: Services, value added (% of GDP)
What is design?
So what the fuck is Service Design?
3 definitions of Service Design
Online debate about what service design is
2. Where does Service Design come from?
The mothers of Service Design
Recommend reading: Designing Services That Deliver by Lynn Shostack
The service design family
Design Thinking, the grandpa
User Experience Design, the digital brother
Experience Design, the Service Design twin
Customer Experience, the brother of Service Design
Many members, one purpose
47.4 KB
5 important dates
Book: A tiny Service Design History
3. What do Service Designers do?
Research: Understand what people want or need
Sense Making: Summarize what they have learned
Ideation: Come up with hundred new fancy solutions
Prototyping and testing: Build new solutions to test them out
Recommended course: What is the Service Design Process
4. The impact of Service Design
Double your sales with Service Design
90% shorter processing times
30% more younger clients
40+ case studies on the impact of Service Design
Case studies from the Service Design Network
5. The tools and methods of Service Designers
📌 Tools for the research task
Mystery Shopping
📌 Tools for the sense-making task
The five why
Affinity sorting
Service Blueprint
📌 Tools for the ideation task
Crazy 8
The Fast Idea Generator
Silent Brainstorming
📌 Tools for the prototyping and testing tasks
Paper prototypes
Wizard of Oz' Prototypes
Service Design Tools
6. The terminology that Service Designers use
What is a user?
What is a stakeholder?
What is a Channel?
What is a Touchpoint?
What is an Experience?
What is a Customer journey?
What is the Front and backstage of a service?
What is a Nudge?
What is a Rational override?
400+ definitions of Service Design terms
7. Who does Service Design?
3 smart service designers to know
Map of Service Design practionniers
List of the Service Design Network Members
3 service design agencies to know
Map of Service Design companies
List of the Service Design Network Organizations
3 service design schools to know
3 Service Design communities to know
Local service design communities
Going further
Service Design Magazine
Service Design Books
Your next online course with a 🎁
A little thank you note