What you'll learn in this course
Why I created this course
1. What is Service Design
Why are services important?
Database: Services, value added (% of GDP)
So what the fuck is Service Design?
3 definitions of Service Design
Online debate about what service design is
2. Where does Service Design come from?
The mothers of Service Design
Recommend reading: Designing Services That Deliver by Lynn Shostack
The service design family
Design Thinking, the grandpa
User Experience Design, the digital brother
Experience Design, the Service Design twin
Customer Experience, the brother of Service Design
Many members, one purpose
Book: A tiny Service Design History
3. What do Service Designers do?
Research: Understand what people want or need
Sense Making: Summarize what they have learned
Ideation: Come up with hundred new fancy solutions
Prototyping and testing: Build new solutions to test them out
Recommended course: What is the Service Design Process
4. The impact of Service Design
Double your sales with Service Design
90% shorter processing times
40+ case studies on the impact of Service Design
Case studies from the Service Design Network
5. The tools and methods of Service Designers
📌 Tools for the research task
📌 Tools for the sense-making task
📌 Tools for the ideation task
📌 Tools for the prototyping and testing tasks
6. The terminology that Service Designers use
What is a Customer journey?
What is the Front and backstage of a service?
What is a Rational override?
400+ definitions of Service Design terms
7. Who does Service Design?
3 smart service designers to know
Map of Service Design practionniers
List of the Service Design Network Members
3 service design agencies to know
Map of Service Design companies
List of the Service Design Network Organizations
3 service design schools to know
3 Service Design communities to know
Local service design communities
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