A storyboard is maybe one of the fastest and cheapest way to imagine a new customer experience which you then can share with customers to see if what's in your mind makes also sense for them.
This template forces you to think about the experience of the user from his own perspective
This template is not magic, it just gives you a few structured building blocks that help you think about a customer or user experience.
How does this key moment of the user experience look like?
The template forces you to doodle how you think the experience will look like for the end user.
How would the user describe what happens to him?
The template forces you to write in the "I" form, as if it was the user speaking, what happens in that specific moment of the user or customer experience.
What human senses do you stimulate?
Experiences are felt through our senses, that's why the template asks you to think about what senses of the user you will stimulate to create a rich sensory experience.