• Free

Free Course: What is the Service Designer mindset?

Finally understand how service designers think and what makes them such a special group of innovators.

Sneak peek

What you'll learn in this free Service Design course

Learn in five chapters how service design practitioners think and act differently.

About this course

Why I created this course
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What you’ll learn
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1. Service designers focus on a human-centered approach

Introduction
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Service designers believe everyone is a user
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Service designers are not the experts, others are
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Recommended course: 100 Service Design Principles
Service designers believe perception is key
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2. Service designers love to make shit happen

Introduction
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Service designers prototype instead of talking
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Service designers love to fail
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Service designers go from low fidelity to high fidelity

3. Service designers are lazy

Introduction
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Service designers steal and adapt tools from smarter people
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Service designers look for lazy solutions
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Service designers repackage older ideas
Service designers love simple solutions
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4. Service designers don’t think in terms of silos but in journeys

Introduction
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Service designers believe services are like icebergs
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Service designers think in journeys
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Service designers aren't focused on just one company

5. Service designers deal with uncertainty

Introduction
Service designers accept that they are weak
Service designers understand the phases of a design project
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They separate divergent from convergent thinking
Recommended Article: The Design Process: What is the Double Diamond?
Service designers know that innovation is a mess
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Recommended Reading: The Design Squiggle Story
Service designers know that change needs many steps
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Recommended Reading: Understanding the Kubler-Ross Change Curve
Service designers make step-by-step decisions
Recommended Video: An Introduction to Assumptions Mapping with David J. Bland
Recommended Video: Introducing the Eisenhower Matrix
Recommended Reading: How to Use Dot Voting Effectively
Service designers summarize what they learn
Recommended Reading: Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas
Service designers verify what they have learned from different angles
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What's in the course package?

Here is a quick overview of what you get with this free Service Design course.

20+ lessons with 20 service design mindsets

This course is built on the idea of bite-sized learning. The course contains 20 short to read lessons that cover 20 different aspects of the service designer mindset. Each lesson explores in a few minutes one particular mindset.

3 models used by service designers

In this course you'll discover three models that explain the work that any service designer does. You'll learn more about:
  1. the double diamond model;
  2. the design squiggle model and
  3. the Kübler-Ross curve of change.

5 recommended readings and videos to watch

This course doesn't stop with its own content. You'll get links to a selection of articles, short videos and even a webinar. These additional resource will help you discover in more details some specific service design mindsets.

Meet the creator

I'm Daniele an Innovation Coach and Service Designer from Switzerland.

I worked with clients from all over the world to help them find innovative solutions to their problem. I've been blessed to be able to learn a lot. 
Today I want to share  these learnings back with the community. That's why I've built the Swiss Innovation Academy. 

Why I created this course

In my nine years as a designer, I noticed that a quite special mindset comes with the job. That's why, at first, I created this course for my clients. The goal was to let them understand how I'll work with them and why it's sometimes pretty different to what they are used.

I thought I'd make this content accessible outside of my client network too. So, anyone can understand how Service Designers work. Understanding how a specific profession works makes it easier to have a very strong collaboration where everyone respects the skillset and culture of each discipline.

To understand more deeply the power of Service Design you have to go beyond the practical tools and activities that a Service Designer does. I believe that you have to understand the mentality of a profession, their beliefs, their values in order to fully understand what they do. 

FAQ

Is it really 100% free?

Yes, it's totally free you don't have to pay anything to access this course 🎁

Will I become a Service Designer with this course?

Nop. This course just explains the mindset of the service designer.

This course doesn't cover the principles used by service designers to improve the customer experience and it doesn't cover the tools and methods used by service designers. I have other courses in preparation for these topics.

Why do you propose this course for free?

I share this course with my clients so that they understand how I think. So I thought I'd make this content accessible outside of my client network so that anyone can understand how Service Designers work. Understanding how a specific profession works and why makes it easier to have a very strong collaboration where everyone respects the skillset and culture of each discipline.