Course: What is the Service Designer mindset? by Daniele Catalanotto

Course: What is the Service Designer mindset?

Finally understand how service designers think and what makes them such a special group of innovators.

What's in the course package?

This course is not about the tools and methods of Service Design. You can learn those in plenty of other online courses around the web. In this one, you'll just learn how these weird professionals think about the world around them.

What you'll learn
This course has 5 chapters in which you learn that service designers:
  1. have a human-centered approach;
  2. love to make shit happen;
  3. are lazy but that this is a good thing;
  4. don’t think in silos but in journeys and
  5. have to deal with uncertainty and self-doubt.

20 videos with 20 service design mindsets

This course is built on the idea of bite-sized learning. The course contains 20 videos that cover 20 different aspects of the service designer mindset. Each video explores in a few minutes one particular mindset.

3 models used by service designers

In this course you'll discover three models that explain the work that any service designer does. You'll learn more about:
  1. the double diamond model;
  2. the design squiggle model and
  3. the Kübler-Ross curve of change.

5 recommended readings and videos to watch

This course doesn't stop with its own content. You'll get links to a selection of articles, short videos and even a webinar. These additional resource will help you discover in more details some specific service design mindsets.

Hi there, I'm Daniele. I have a weird job. I'm a Service Designer.

My job is to help companies make their customers hate them a less. My job is to create better experiences between you, the customer, and the services and enterprises you interact with.

Why I created this course

In my nine years as a designer, I noticed that a quite special mindset comes with the job. That's why, at first, I created this course for my clients. The goal was to let them understand how I'll work with them and why it's sometimes pretty different to what they are used.

I thought I'd make this content accessible outside of my client network too. So, anyone can understand how Service Designers work. Understanding how a specific profession works makes it easier to have a very strong collaboration where everyone respects the skillset and culture of each discipline.

To understand more deeply the power of Service Design you have to go beyond the practical tools and activities that a Service Designer does. I believe that you have to understand the mentality of a profession, their beliefs, their values in order to fully understand what they do. 

What's included

File Icon 23 files Text Icon 16 text files

Contents

About this course
Why I created this course
183 KB
What you'll learn
1. Service Designers have a human centered approach
Introduction
They believe everyone is a user
99 KB
They are not the experts, others are
63.7 KB
Recommended course: 100 Service Design Principles
They believe perception is key
101 KB
2. Service designers love to make shit happen
Introduction
They prototype instead of talking
93.5 KB
They love to fail
63.7 KB
They go from low fidelity to high fidelity
3. Service Designers are lazy
Introduction
They steal and adapt the tools of the smarter people
108 KB
They look for lazy solutions
They repackage older ideas
73.5 KB
They love simple solutions
4. Service Designers don’t think in silos but in journeys
Introduction
They believes services are like icebergs
143 KB
They think in journeys
112 KB
They aren't focused on only one company
204 KB
5. Service Designers deal with uncertainty
Introduction
They accept that they are weak
111 KB
They understand the phases of a design
They separate divergent from convergent thinking
214 KB
Recommended article: The Design Process: What is the Double Diamond?
They know that innovation is a mess
103 KB
Recommended reading: The Design Squiggle Story
They know that change needs many steps
177 KB
Recommended reading: Understanding the Kubler-Ross Change Curve
They make step by step decisions
Recommended video: An Introduction to Assumptions Mapping with David J. Bland
Recommended video: Introducing the Eisenhower Matrix
Recommended reading: How to Use Dot Voting Effectively
They summarize what they learned
Recommended reading: Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas
They verify what they have learned from different angles
Going further
Bravo 👏
Your next courses and your personal coupon code
Thank you!

Learn innovation skills that you can use today

The Swiss Innovation Academy teaches innovation skills to individuals and organizations around the world. The academy is founded by Daniele Catalanotto, an Innovation Consultant living in the little town of Biel in the middle of Switzerland.

FAQ

Why do you propose this course for free?

I share this course with my clients so that they understand how I think. So I thought I'd make this content accessible outside of my client network so that anyone can understand how Service Designers work. Understanding how a specific profession works and why makes it easier to have a very strong collaboration where everyone respects the skillset and culture of each discipline.

Will I become a Service Designer with this course?

Nop. This course just explains the mindset of the service designer.

This course doesn't cover the principles used by service designers to improve the customer experience and it doesn't cover the tools and methods used by service designers. I have other courses in preparation for these topics.

Is it really 100% free?

Yes, it's totally free you don't have to pay anything to access this course 🎁