Free Course: What is the Service Designer mindset? by Daniele Catalanotto

Free Course: What is the Service Designer mindset?

Finally understand how service designers think and what makes them such a special group of innovators.

What's in the course package?

This course is not about the tools and methods of Service Design. You can learn those in plenty of other online courses around the web. In this one, you'll just learn how these weird professionals think about the world around them.

What you'll learn
This course has 5 chapters in which you learn that service designers:
  1. have a human-centered approach 👱‍♂️;
  2. love to make shit happen 🚀; 
  3. are lazy but that this is a good thing ✅;
  4. don’t think in silos but in journeys 🚶🏻‍♂️ and
  5. have to deal with uncertainty and self-doubt 🧐.

20+ lessons with 20 service design mindsets

This course is built on the idea of bite-sized learning. The course contains 20 short to read lessons that cover 20 different aspects of the service designer mindset. Each lesson explores in a few minutes one particular mindset.

3 models used by service designers

In this course you'll discover three models that explain the work that any service designer does. You'll learn more about:
  1. the double diamond model;
  2. the design squiggle model and
  3. the Kübler-Ross curve of change.

5 recommended readings and videos to watch

This course doesn't stop with its own content. You'll get links to a selection of articles, short videos and even a webinar. These additional resource will help you discover in more details some specific service design mindsets.

Hi there, I'm Daniele. I have a weird job. I'm a Service Designer.

My job is to help companies make their customers hate them a less. My job is to create better experiences between you, the customer, and the services and enterprises you interact with.

Why I created this course

In my nine years as a designer, I noticed that a quite special mindset comes with the job. That's why, at first, I created this course for my clients. The goal was to let them understand how I'll work with them and why it's sometimes pretty different to what they are used.

I thought I'd make this content accessible outside of my client network too. So, anyone can understand how Service Designers work. Understanding how a specific profession works makes it easier to have a very strong collaboration where everyone respects the skillset and culture of each discipline.

To understand more deeply the power of Service Design you have to go beyond the practical tools and activities that a Service Designer does. I believe that you have to understand the mentality of a profession, their beliefs, their values in order to fully understand what they do. 

What's included?

File Icon 14 files Text Icon 25 text files

Contents

About this course
Why I created this course
What you’ll learn
1. Service designers focus on a human-centered approach
Introduction
Service designers believe everyone is a user
Service designers are not the experts, others are
Recommended course: 100 Service Design Principles
Service designers believe perception is key
2. Service designers love to make shit happen
Introduction
Service designers prototype instead of talking
Service designers love to fail
Service designers go from low fidelity to high fidelity
3. Service designers are lazy
Introduction
Service designers steal and adapt tools from smarter people
Service designers look for lazy solutions
Service designers repackage older ideas
Service designers love simple solutions
4. Service designers don’t think in terms of silos but in journeys
Introduction
Service designers believe services are like icebergs
143 KB
Service designers think in journeys
112 KB
Service designers aren't focused on just one company
204 KB
5. Service designers deal with uncertainty
Introduction
Service designers accept that they are weak
Service designers understand the phases of a design project
They separate divergent from convergent thinking
214 KB
Recommended Article: The Design Process: What is the Double Diamond?
Service designers know that innovation is a mess
103 KB
Recommended Reading: The Design Squiggle Story
Service designers know that change needs many steps
177 KB
Recommended Reading: Understanding the Kubler-Ross Change Curve
Service designers make step-by-step decisions
Recommended Video: An Introduction to Assumptions Mapping with David J. Bland
Recommended Video: Introducing the Eisenhower Matrix
Recommended Reading: How to Use Dot Voting Effectively
Service designers summarize what they learn
Recommended Reading: Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas
Service designers verify what they have learned from different angles
Going further
Bravo 👏
💌 Your next courses and your personal coupon code
Thank you!

FAQ

Why do you propose this course for free?

I share this course with my clients so that they understand how I think. So I thought I'd make this content accessible outside of my client network so that anyone can understand how Service Designers work. Understanding how a specific profession works and why makes it easier to have a very strong collaboration where everyone respects the skillset and culture of each discipline.

Will I become a Service Designer with this course?

Nop. This course just explains the mindset of the service designer.

This course doesn't cover the principles used by service designers to improve the customer experience and it doesn't cover the tools and methods used by service designers. I have other courses in preparation for these topics.

Is it really 100% free?

Yes, it's totally free you don't have to pay anything to access this course 🎁