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Minimal Persona (Notion Template)

A minimalist template that helps you summarize your user research with a Persona directly within Notion.
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Summarize your user research like a lazy guy

This persona template gives you a lazy structure to summarize all what you have learned about the people you want to serve. And to be extra lazy, this template is built with Notion so that you don't have spend a shit load of time thinking about the design.

The key features of this template

Summarize with a story and a template structure

This notion template helps you to summarize what you found in your user research about a specific target group.
Add a quote from an interview đŸ’Ŧ to help the reader empathize with the user.  Use the template structure to create a summary in the form of a story in the "I" đŸ—Ŗ form as if the target group spoke directly to the reader.

A four information structure, with no demographics bullshit

The template offers a minimalist structure that focuses less on the demographic data which is often less actionable and more on the mindsets and beliefs of the target group.
You can easily add needs ❤ī¸, goals đŸŽ¯, fears 😱 and pains đŸ˜ĸ that describe how the target group takes decisions.
And if it's not enough for you, the template can be easily adapted to your own needs.

Add the source and use the power of Notion

This notion template motivates you to add sources to the information you add about your persona. This ensures that the reader understands that this persona isn't just something you imagined out of thin air. Indeed a digital persona board makes it possible to connect other documents 📋 like surveys or interview notes easily.

Simple to use with instructions provided

This is a minimalist Notion template to build your persona. So it should be quick to understand ⚡ī¸. Nevertheless a few instructions blocks, that you can remove once you read them, give you some extra tips and tricks. For examples one of the tips shows you where you can find good illustrations for your persona.

The notion template package

Thank you 🤓
    âŦ‡ī¸ Duplicate the notion template
      Bonus: Google Docs template made by the community
        Preview

        How to use the Notion app

        ℹī¸ How to duplicate the template
          📕 Notion Guide
            Preview

            Meet the creator

            I'm Daniele an Innovation Coach and Service Designer from Switzerland.

            I worked with clients from all over the world to help them find innovative solutions to their problem. I've been blessed to be able to learn a lot. 
            Today I want to share  these learnings back with the community. That's why I've built the Swiss Innovation Academy.