It’s not that simple to build or make services sustainable. But that’s okay.
That’s what I chatted about with Igor Jimenez in an interview for my next book, which is about creating services that are lovely for humans and the planet that hosts them.
Igor Jimenez is a service designer, digital strategist, and systemic thinker focused on regenerative projects.
Igor founded CoDeck, an innovation for regeneration consultancy in Mexico, which helps businesses use innovation skills to create life-centred projects.
Igor is also a community lover who leads the local Interaction Design Foundation in Mexico.
With Igor, we uncovered 4 early Service Design Principles at three different scales
Personal: scale: Stop and accept that it’s a crisis.
Organisation scale: Build the motivation for change.
Use a certification like B Corps to guide you.
Finally, to tie this all together, don’t forget to be part of a community. It will help you move beyond the crisis, rebuild your motivation, and learn from others who made progress before you.
Thanks so much to Igor for this lovely conversation.
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