This book gives you 100 ideas, tips and examples of simple and practical things you can implement today to make your customers say "I love you" instead of "fuck you!" when they interact with your product or service.

100 ideas to improve the user and customer experience in simple and practical ways.

Stop struggling to get those pissed customers and users to love you! Learn 100 simple principles that you can apply today to enhance your customer experience.

Plan your personal onboarding session to the Service Design Principles series with Daniele Catalanotto.

Create your own "Pinterest of Principles", where you can write, reflect on, and share your observed inspirations. All directly in the Notion note-taking app.

A PDF template that you can print at home with 200 Service Design Principles cards and 4 exercise templates to run a workshop.

A Miro board template with 200 Service Design Principles cards and 4 exercise templates to run a remote workshop.