Free Course: What is Service Design?
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Introduction
1. What is Service Design
2. Where does Service Design come from?
3. What do Service Designers do?
4. The impact of Service Design
5. The tools and methods of Service Designers
6. The terminology that Service Designers use
7. Who does Service Design?
Going further

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Course

Free Course: What is Service Design?

Free Course: What is Service Design?
- Buy now
- Learn more
Introduction
1. What is Service Design
2. Where does Service Design come from?
3. What do Service Designers do?
4. The impact of Service Design
5. The tools and methods of Service Designers
6. The terminology that Service Designers use
7. Who does Service Design?
Going further

Learn more Buy now

Discover what Service Design and why it is powerful to enhance the customer experience

Introduction

3 Lessons

🛑 This is a beta version
What you'll learn in this course
Why I created this course

1. What is Service Design

9 Lessons

Introduction
1.1 What is a Service?
1.2 Why are services important?
1.4 Recommend tool: Services and valu...
1.3 What is Design?
1.4 So, what the fuck is Service Design?
1.5 Three definitions of Service Design
1.6 Recommended reading: The online d...
Recommended fun moment: What is servi...

2. Where does Service Design come from?

11 Lessons

Introduction
2.1 The mothers of Service Design
2.2 Recommended reading: Designing Se...
2.3 The Service Design family
2.4 Design Thinking, the grandpa
2.5 User Experience Design, the digit...
2.6 Experience Design, the Service De...
2.7 Customer Experience, the brother ...
2.8 Many members, one purpose
2.9 Five important Service Design dates
2.10 Recommended Book: A tiny Service...

3. What do Service Designers do?

6 Lessons

Introduction
3.1 Research: Understand what people ...
3.2 Sense-Making: Summarize what they...
3.3 Ideation: Come up with 100 new fa...
3.4 Prototyping and testing: Build ne...
3.5 Recommended course: What is the S...

4. The impact of Service Design

6 Lessons

Introduction
4.1 Double your sales with Service De...
4.2 90% shorter processing times
4.3 30% more young clients
4.4. Recommended reading: 40+ case st...
4.5 Case studies from the Service Des...

5. The tools and methods of Service Designers

18 Lessons

Introduction
📌 5.1 Tools for the research task
Interviews
Mystery Shopping
Observation
Shadowing
📌 5.2 Tools for the sense-making task
The five why
Affinity sorting
Service Blueprint
📌 5.3 Tools for the ideation task
Crazy 8
The Fast Idea Generator
Silent Brainstorming
📌 5.4 Tools for the prototyping and t...
Paper prototypes
Wizard of Oz Prototypes
5.5 Recommended website: Service Desi...

6. The terminology that Service Designers use

11 Lessons

Introduction
6.1 What is a user?
6.2 What is a stakeholder?
6.3 What is a Channel?
6.4 What is a Touchpoint?
6.5 What is an Experience?
6.6 What is a Customer Journey?
6.7 What are the front and back ends/...
6.8 What is a Nudge?
6.9 What is a rational override?
6.10 Recommended tool: 400+ definitio...

7. Who does Service Design?

10 Lessons

Introduction
7.1 Three smart service designers to ...
7.2 Recommended tools: Map of Service...
7.3 Recommended tools: List of the Se...
7.4 Three service design agencies to ...
7.5 Recommended tool: Map of Service ...
7.6 Recommended tool: List of the Ser...
7.7 Three service design schools to k...
7.8 Three Service Design communities ...
7.9. Recommended website

Going further

6 Lessons

Bravo!
Service Design Magazine
Service Design Books
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