Upcoming Book: What the fuck is Service Design? by Daniele Catalanotto

Upcoming Book: What the fuck is Service Design?

Dozens of Service Designers, around the world, explain what Service Design really is and why it matters to you.

A community project

This project was started by Daniele Catalanotto who runs the Service Design Magazine website and tries to bring together members from the Service Design community 🤝

Book launching on November 30, 2019

The full book will be available in print and ebook on November 30, 2019. But you can already subscribe now for free to receive the ebook version for free and read the early answers from the community 🤓

Answers from the Service Design community

There is not one perfect answer to the question "What the fuck is Service Design". So I asked dozens of Service Designers from around the world 🌏 to share their very personal definition.
Service Design is a bridge between organizations and their customers. It creates dialogue, enhancing customers participation to realize improvements and foresee opportunities.
→ Read full answer
Jane Vita
The Service Design is product development for services. And certainly innovation of service business also.
→ Read full answer
Juha Tuulaniemi
Service design is like a win-win situation. It is about helping organisations to make their service offering and processes pleasurable and easy to use
 → Read full answer
Kirsikka Vaajakallio
A companies use case falls wholly apart. They looked for a way to make a new start: with Service Design they managed it fine and found the way to their customer‘s heart.
→ Read full answer
Ole Kleffmann
Service Design is the next logical step if you want to create a great User Experience for your services
→ Read full answer
Dennis Hambeukers
Service design is all about enabling people to experience services in a more pleasant, meaningful and fluent way.
→ Read full answer
Kristel Van Ael

You can participate too 🙋‍♀️

You are also a Service Designer and would like to share your personal answer and be featured in the upcoming book?
Share your answer
Service Design helps organizations better understand the needs of their customers, better understand themselves (...)
 → Read full answer
Matthew Oliphant
Service Design is a systematic approach to develop and co-create together with clients and stakeholders.
→ Read full answer
Klaus Weissmann
Service design is a complementary process in the early stages of building a service that "really" fits the real needs (...)
→ Read full answer
Sónia Jerónimo
Service Design is a sequencing, interdisciplinary approach to problems that makes use of evidencing, collaboratory and co-creative methodologies (...)
→ Read full answer
Felix Maximiliano Obes
Service Design is your invisible butler.
→ Read full answer
Stephan Businger
A messy process with unknown outcomes… but who cares? it works!
→ Read full answer
Teun den Dekker

“Service Design is your invisible butler 🤵”

Stephan Businger
(...) it is a tool that helps companies to create products and services made customized for each consumer.
→ Read full answer
Mauro Bastos
It's about creating “wow” stories, moments and experience. It's about creating good emotions that make a difference when experiencing a service or a product.
→ Read full answer
Juliane Amlacher
Service Design breaks down silos and barriers between business units.
→ Read full answer
Jenine Lurie
Service Design is the glue that holds customer experiences together and makes them delightful.
→ Read full answer
Juliane Trummer
Service Design is thinking about services in human terms.
→ Read full answer
Leandro Mauricio Porras
Service design is the field that allows to use the design thinking for the construction of services and products system (...)
→ Read full answer
Filipe Campelo Xavier da Costa
Service Design is a cultural revolution. It brings the liberal ideas into a world that has been subjugated by business interests, placing the Human at the Center of Design.
→ Read full answer
Alexandru Raduca
Service design is a holistic methodology used to innovate organizational change in order to design better experiences for humans (...)
→ Read full answer
Lisa George Morris
Service Design, simply put, is a process & set of tools for problem solving.
→ Read full answer
Judy Mellett

“Service Design is the glue 🔗 that holds customer experiences together and makes them delightful.”

Juliane Trummer
[Service Design] makes life easier for the customer through a friendly digital service, designed to satisfy you first and then generate revenue for the company.
→ Read full answer
Hilton Menezes
Service Design is the intentional practice of truly influence complex ecosystems to be improved, efficient, human-centered and valuable to all stakeholders.
→ Read full answer
Israel Lessak
To be snarky, service design is literally the design of services.
→ Read full answer
Ric Edinberg
Service Design is empathy. For me, it means choosing to take the time to put myself in the mind of the user and consider their journey from start to finish.
→ Read full answer 
Andrea Haydon
In it's purest form, it involves creating moments when people gain value from other people and systems through interaction
→ Read full answer
Eric Chiu
For me Service design is a mindset. Mindset of a cross-functional team that thinks first from the human perspective (...)
→ Read full answer
Silvia Baroni

More to come

More answers to question "What the fuck is Service Design" will be added as soon as new contributions from the community arrive 😉 
🔔 Notify me of the book launch
[An] union of analytical thinking, problem solving and creativity
→ Read full answer
Elizabeth Meehan
Service Design is the application of Design’s approaches and skills to the development of Service
→ Read full answer
Daniel Caja Rubio
Service desing is an empathic and human way of developing services
→ Read full answer
Eliisa Sarkkinen
It’s fucking thinking and doing, just like the books are titled, that’s what the fuck it is.
→ Read full answer
Robert Grossman
Service design is infinitely extensible
→ Read full answer

Cathy Huang