This project was started by Daniele Catalanotto who runs the Service Design Magazine website and tries to bring together members from the Service Design community 🤝
Book launching on November 30, 2019
The full book will be available in print and ebook on November 30, 2019. But you can already subscribe now for free to receive the ebook version for free and read the early answers from the community 🤓
Answers from the Service Design community
There is not one perfect answer to the question "What the fuck is Service Design". So I asked dozens of Service Designers from around the world 🌏 to share their very personal definition.
Service Design is a bridge between organizations and their customers. It creates dialogue, enhancing customers participation to realize improvements and foresee opportunities. → Read full answer
The Service Design is product development for services. And certainly innovation of service business also. → Read full answer
Service design is like a win-win situation. It is about helping organisations to make their service offering and processes pleasurable and easy to use → Read full answer
A companies use case falls wholly apart. They looked for a way to make a new start: with Service Design they managed it fine and found the way to their customer‘s heart. → Read full answer
Service Design is the next logical step if you want to create a great User Experience for your services → Read full answer
Service design is all about enabling people to experience services in a more pleasant, meaningful and fluent way. → Read full answer
Kristel Van Ael
You can participate too 🙋♀️
You are also a Service Designer and would like to share your personal answer and be featured in the upcoming book?