A Service Design principle to help you test new service ideas.
I let people try a prototype of a new service. People are usually pretty lovely and polite. They show me all the good things about my idea. So, it’s hard for me to see if people really like the service or not.
So I ask this question:
“For who do you think is this service made?”
And here, a test participant tells me:
“Definitely not for me! It’s rather for people who are depressed. I’m not depressed, so this service is not for me! ”
Great! I get the feedback I’m looking for! I can now better understand how people really perceive the service.
There are two simple follow up questions that help reveal even more details:
“Why do you think this person would enjoy the service?” “Why isn’t this service for you?”
Little side notes
- This is the second draft of this Service Design Principle.
- I was able to reduce the lengths by 38.7% compared to the first version.
- Once adapted, even more, this principle will be part of the book "Service Design Principles 201-300"
- As always feel free to share comments, feedback or personal stories to improve this principle.