Swiss Innovation Academy Community

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A little community where we imagine together new Service Design Principles and where Daniele shares early drafts of new Service Design Principles that will end up in his next book.
Daniele Catalanotto
3h

Don't be heroin for the people you serve

An illustration of a person next to a giant smartphone with a ton of notifications

For years, service creators have been obsessed with keeping users engaged in their platforms. Think Facebook or YouTube—...

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Daniele Catalanotto
1d

Replace Automations with Rituals

An illustration of two people holding a "Welcome" sign

When the email client SuperHuman started, it had two things that really stood out to me. First, its price. It was a craz...

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Daniele Catalanotto
2d

Set Expiration Dates in Your Service

Illustration of a cat sleeping while a process automatically happens on a computer

I got an email from a company saying something like:

Hey, you've been inactive for months. Log in within 60 days, or we'l...

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Daniele Catalanotto
3d

Make Competitors to Steal from You

We often hear the phrase "“Imitation is the sincerest form of flattery."(1) In fact, as humans we copy the work of other...

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Daniele Catalanotto
1w

Work both on Quick Wins and Big Bets

An illustration showing a perfectly balanced balance

Big strategic are super scary for organizations. Especially when it comes to things related to sustainability which migh...

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Daniele Catalanotto
1w

Do the math

An illustration of two people doing some math together

I was chatting with Joel Hügli a smart designer who has created an eco-mattress. He told me something that really stuck:...

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Daniele Catalanotto
1w

Improve, Don’t Just Make Things Less Worse

Whenever I chat with my colleagues who are experts in Eco-Social Design work, they push for this mindset shift:

We shoul...

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Daniele Catalanotto
1w

Don't Be a Digital Hoarder

An illustration of a person vacuum cleaning digital files

Imagine this: Every day, you get hundreds letters at home. A lot of these letters are just stuff that you don't care abo...

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Daniele Catalanotto
2w

Focus on No- or Low-Tech Solutions

An illustration of a person doing a traditional tea ceremony

These days, everyone wants to slap some AI on a project. A few years ago, it was all about making a mobile app. Before t...

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Daniele Catalanotto
2w

Celebrate Ending Things and Not Doing Things

An illustration of two people at a birthday party, one holding a cake and the other one blowing the candles

We started this big project at a large NGO, and guess what? We decided it wasn't worth continuing. So, when I went to th...

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