A Service Design Principle to make it easier for customers to convince decision makers
I'm looking at a conference website, the conference seems awesome but it's pretty expensive! I'm not sure I'll be able to afford it! Below the pricing table, there is a little box that says something like that:
"How to convince your boss to attend the conference."
There I found a PDF document with a template for an email I could send to my boss at work that explains why this conference would be a great continuous education that would benefit the company I work for!
That's super smart. The conference organiser gives me a text I can simply adapt to convince a decision-maker.
Years later, after this experience, I'm using the same idea in different settings. For example, for a communication project where I was freelancing, I sent the project manager a template of an email she could use to ask for validation from her boss. Or, in my newsletter, when people register, a day later, they receive a little email which asks them what they expect from my newsletter. I then show them multiple possibilities.
Once they click on one of the options, a new email is created with an object and a short answer that they can then adapt if needed (1)
Or when someone joins the co-creator community, I give them a template on how to write their introduction to the community.
Action question
What's a template of a text that you could offer to people interested in your service, customers or employees to make their life easier?
Footnotes
(1) I use a tool called mailtolink.me. With this tool, you can create a link that, when it's clicked creates automatically an email with the correct email, subject and even body.
Daniele's notes
These are the very first rough notes for this principle.
