Recommended critical articles on ideation


You might already know that I'm not all positive about ideation. It's an important step, but in my opinion, many people put too much emphasis on generating ideas and not enough on testing them. Here a selection of three articles that give a critical view about the ideation process.

Please Stop Ideating

by Tom Agan
Read the article

Why Group Brainstorming Is a Waste of Time

by Tomas Chamorro-Premuzic

Troubleshooting Group Ideation: 10 Fixes for More and Better UX Ideas

by Kate Moran

Basics of Ideation for Innovation (Alpha version)

A future course teaching ideation theory and methods.

Already enrolled?
Sign in to continue learning.