Why interviews are a great tool

Okay, before we can even start we should quickly define what is an interview:

To me, interviews are conversations used to uncover behaviors, problems and frustrations that people have with a product or a service.

Interviews are a great tool that is used by nearly every innovator, qualitative researcher or designer. It's one of the most fundamental tools that help researchers build empathy with the people they want to serve. 

Interviews for lazy people

Learn how to do user research interviews like a real lazy innovator.

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