As customers, there is one thing that most of us have experienced and hated: waiting.

Waiting is a natural part of most services. You can smooth out as much as you can there might still be some waiting time involved in it for your customers. Of course, it's a great idea to make the waiting time shorter, but this is often complicated and expensive to do.

Here I'll share with you 8 simple rules of thumb that will help you to transform the waiting experience. You won't make it shorter, but it will feel shorter as it's less terrible.