Hospitality x Service Design

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Swiss Innovation Academy

Hi lovely human 👋

Here is the overview of all the new Service Design content I've created in the last week:

2 videos

Hospitality and Service Design: a 49-minutes recording from a round table with hospitality and Service Design experts from Argentina, Chile and Switzerland.
Perspective shift: in this 3-minutes conversation we explore what's the mindset shift that makes choosing a topic for a master design much less stressful.

1 blog article:

Shift aways from video: In this article I'm calculating how much worse video is compared to audio or a blog post, and reflecting on what it means for how I teach Service Design skills online. You'll see the impact of this article next week :)

As a bonus you'll also find at the end links to 3 positive news from elsewhere to end on a high note.

Greetings from Basel, Switzerland.

Daniele 🧔🏻‍♂️

p.s. As always, you'll find all below 👇 for when you have the time to read this newsletter.

Hospitality and Service Design round table with Deirdre Malone, Mario Saba, Consuelo Pfeng and Emmanuel Fragnière

Hospitality doesn't come from hotels. And shouldn't be limited to it.

To make a mindset of hospitality work outside of hotels we don't need huge efforts. It's in the simple acts that we feel the hospitality:

in a hand written note,
in one more question that shows interest,
in an additional step that most wouldn't take.

Thanks so much to Mario Saba, Deirdre Malone, Consuelo Pfeng Villanueva and Emmanuel Fragnière for these insights and all the others that you shared in this round table about hospitality and Service Design. It was an honour to host this round table for the Swiss Service Design Network.

For those who missed it, you can get access to the full recording and all the links to the books to go further mentioned during the session.

Watch the full 49 minutes video

From the Master Service Design Blog

Part of my job as one of the co-leads in the Master Service Design of the HSLU, Lucerne University of Applied Sciences and Arts, is to share to the community what happens in the behind-the-scenes of the program.

How to make it easier to choose a topic for a master design project?

I sat down with Sylvan McGowan, a learner in the Master Digital Ideation of the HSLU, Lucerne University of Applied Sciences and Arts to explore the following image:

What if we stopped thinking that choosing a master project is like getting married for eternity? How does that change our approach?

Watch the 3-minutes video

Backstage Blog

I love to explain how I'm building educational content. I'm trying to be as transparent as possible so that it might motivate others to create such content too. These are the latest blog posts I've written:

Why I might do way less video in the future

In this article I'm calculating how much worse video is compared to audio or a blog post, and reflecting on what it means for how I teach Service Design skills online.

Read post

Positive news from elsewhere

I’m an optimist and as there is so much bad news out there at the moment, I want at my scale to rebalance things by sharing also some positive news for service owners and creators.

Well versed: the pharmacy that dispenses poems instead of medicine.
Huge environmental win: Australia to protect 52% of its oceans, more than any other country, Plibersek says.
Clean Energy: Heat storing firebricks could reduce clean energy transition costs by over a trillion dollars.

If you want more positive news make sure to checkout the website positive.news that offers more in depth articles.