Rebuild your hope by seeing all what has changed
If something doesn't feel possible we don't bother trying. In most cases that's smart, but when it comes to making the world more sustainable, this creates a problem.
Many people feel that as a society we can't change. But when we take two minutes to look in the past we see that this is far from true:
Society has banned slavery (1), women have voting rights, in many places we have a clean water and we even removed some diseases from the face of planet earth.
So we definitely can make change happen! Not convinced yet, just look at a few of the graphs from Gapminder (2) about legal slavery, children dying, hunger, ozon depletion, plane crash deaths all going drastically down and other positive things like democracy going drastically up!
All these things show that we can change and that it's worth doing the work to change.
I believe that seeing that change can happen brings us hope!
And hope seems to make people more motivated to act as some academics like Maria Ojala suggest (3):
"Young people who have constructive hope about climate change are significantly more likely to engage in positive environmental behaviors, compared with young people who lack hope and those who have hope based on denial of climate change."
If after all this you still need a hope boost, I highly recommend that you read the book Factfulness.
Action question
What are positive changes that happened in your industry in the last 30 years that show that change is possible? What made those big changes possible? What can you learn from them?
The inspiration
This principle is inspired by a conversation with Samuel Huber. The specific part of our conversation which inspired this was about the fact that many companies weren't customer centric at all in the past, but most companies are today. If this change could happen for customer centricity, the same can happen for planet centricity.
Footnotes
(1) "Article 4 of the Universal Declaration of Human Rights, adopted in 1948 by the UN General Assembly, explicitly banned slavery. After World War II, chattel slavery was formally abolished by law in almost the entire world, with the exception of the Arabian Peninsula and some parts of Africa." — Wikipedia
(2) "Gapminder identifies systematic misconceptions about important global trends and proportions and uses reliable data to develop easy to understand teaching materials to rid people of their misconceptions. Gapminder is an independent Swedish foundation with no political, religious, or economic affiliations." — Gapminder
(3) Ojala, Maria. (2012). Hope and climate change: the importance of hope for environmental engagement among young people. Environmental Education Research, 18, 625-642. Found via HopefulMinds
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