Webinar recording: How to (not) sell Service Design with Isabell Fringer
Discover 8 reasons why it's hard to sell Service Design and 5 tips to overcome these challenges.
These tips come from a talk that Isabell Fringer, a Service Design lover and community organiser, shared during an event of the Swiss Service Design Network
Isabell Fringer is a partner at The Path Group a consultancy that wants to empower start-ups, scale-ups and enterprises to drive their business, services, and products forward with the help of journeys.
Isabell co-founded the Service Design Next community which is a global community for high-impact design experts to address the business design value gap.
Before all of that, Isabell has worked as a Transformation Consultant, Startup Advisor, Lecturer and Design lead in several organizations.
Fun quiz fact: Isabell was also the first ever Service Designer at McKinsey & Company.
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