New Service Branding template

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Swiss Innovation Academy

Hi lovely human 👋

Here is the overview of all the new Service Design content I've worked on in the last few days:

2 Service Design education videos

Choreographic Thinking for Service Design: with Katrin Kolo organised by the Swiss Service Design Network
Service Roles Canvas: I've created a short 2 minute videos that explains this Canvas I've created a few years ago.

1 new workshop template

Service Branding Workshop: A Canva template that brings together three exercises for a two hour workshop.

2 Service Design Principles:

Finance: Set a budget for micro lending
Positive: Store, share and read positive things

As a bonus you'll also find at the end links to 3 positive news from elsewhere to end on a high note.

Greetings from Basel, Switzerland,

Daniele 🧔🏻‍♂️

p.s. As always, you'll find more details below 👇
for when you have the time to read this newsletter.

A portrait of Katrin Kolo with the title: Choreographic Thinking for Service Design

Three things I learned from a webinar by a briliant dancer.

I'm not a dancer but I learned a few tricks from a dancer for my workshop facilitation

Give more freedom:

Let people choose how they participate, by being fully present actors, by being observators or even by just leaving the room.

Let people think with the body first:

The body is another tool that can be used to generate ideas. Just as drawing and legos help people to not just think with "the brain" but their hands, movements can help people think differently. It doesn't have to be long.

Safe spaces are fragile:

How much we record, capture during a workshop can break the safe space. Not taking photos of people working during the workshop can make them feel safer.

These are just a few tricks that I learned from the webinar on Choreographic Thinking for Service Design with Katrin Kolo that I can implement right away in my workshops.

But there was much more depth in this webinar. And I'm quite interested to one day really try a full choreographic thinking session in one workshop.

Thanks a lot Katrin Kolo for making this event happen 💚

If you missed the event, you can watch the full event, get the slides and the automated transcript for free.

Get access to the webinar

Service Branding Workshop Template for Canva

I'm preparing a 2 hour branding workshop that mixes 3 exercises with three different mindsets for a good friend. It includes:

Branding: Brand Deck
Storytelling: Fivelightbulbs
Service Design: Service Roles

These are tools that I've been using for years now bundled into one workshop.

As I prepared it, I figured out that I could easily share the whiteboard I prepared for the workshop with other nerds as an inspiration or template that they can use as a basis.

Have fun with it.

Get the template

Service Design Principles Series

I'm writing the fifth book in the series Service Design Principles, where I explore simple tips, tricks and provocations that can help us make services a little bit less shitty for the people who use them and the planet that hosts them.

A screenshot of the Kiva Dashboard showing the Kiva Effect for my donation: 148.69 dollars invested for 395 dollars of impact

Set a budget for micro lending

Just putting a bit of money to help other causes is smart. (1) One of the ways I’ve found pretty interesting is the idea of Micro Loans. Instead of just giving money to charity. You give a loan to someone who then pays you back. And then you give another loan. And so one.

There is a service that helps to do that, it’s called Kiva. There I’ve put 148.69$. And it created already 395$ of loans. That’s what they call the Kiva effect (2).

Because when people repay, I can make another loan. There I can support people who are transitioning to sustainable energy sources, working on second hand shops, and a lot of cool things.

Action question

How could you create within your service your own Kiva effect? What would be a reasonable amount that you could as a team, individual or company put on the side for micro loans?

Footnotes

(1) I’ve mentioned in other principles nice ways of doing this. In this book I’ve shared this idea: “Put 5% of your time to serve others”. In the previous book I shared another one: “Invest 1% to do good”

(2) .It’s pretty nice, especially when you’re not a rich dude, and you still want to use some of the money you have to do some good.

Daniele's notes

This is the first shitty draft of this principle
This principle might one day make it in the fifth book in the "Service Design Principles" series that explores how to better serve humans and the planet.
If you're curious about service design principles, you can get the four previous books in the series, with proofread principles and less grammatical creativity.

Share feedback

Another principle I shared this week:

An illustration of a computer and a laptop both with chat bubbles showing positive elements

Store, share and read positive things

In short: Hope helps people to act. We can build our hope muscle by recording what's going well in our lives and companies, looking back at them and sharing them further.

Read the full principle

Positive news from elsewhere

I’m an optimist and as there is so much bad news out there at the moment, I want at my scale to rebalance things by sharing also some positive news for service owners and creators.

Green turtles came back from the brink: "A decades-long mission to save green turtles from extinction hit a major milestone this week as the species came off the ‘endangered’ list." (Positive News)
The Maldives made medical history: "The Maldives has become the first country to eliminate mother-to-child transmission of HIV, syphilis and hepatitis B, the World Health Organization announced this week." (Positive News)
Less people are smoking: "There has been a 27% decline in the number of people smoking since 2010, according to fresh data from the World Health Organization." (Positive News)

If you want more positive news make sure to checkout the website positive.news that offers more in depth articles.