Service Design Principles Quickstart Guide
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- Learn more
- Hey lovely human!
My favourite Service Design Principles

Principle 008: Do the Penis Test and Think About What Could Go Wrong.
Principle 039: Work Can Wait.
Principle 099: Always End a Service with a High Peak.
Principle 101: Think You’re Doing Well? There is a Big Chance You’re Not.
Principle 119: Show Bad Reviews.
Principle 183: Even Kids Need Risk.
The cheatsheet

All Service Design Principles
Going further

What to do next?

Products
Course

Service Design Principles Quickstart Guide

Service Design Principles Quickstart Guide
- Buy now
- Learn more
- Hey lovely human!
My favourite Service Design Principles
- Principle 008: Do the Penis Test and Think About What Could Go Wrong.
- Principle 039: Work Can Wait.
- Principle 099: Always End a Service with a High Peak.
- Principle 101: Think You’re Doing Well? There is a Big Chance You’re Not.
- Principle 119: Show Bad Reviews.
- Principle 183: Even Kids Need Risk.
The cheatsheet
- All Service Design Principles
Going further
- What to do next?

Learn more Buy now

A free mini course with my favourite Service Design Principles and a list of 200 Service Design Principles.

Hey lovely human!

My favourite Service Design Principles

6 Lessons

Principle 008: Do the Penis Test and Think About What Could Go Wrong.

Principle 039: Work Can Wait.

Principle 099: Always End a Service with a High Peak.

Principle 101: Think You’re Doing Well? There is a Big Chance You’re Not.

Principle 119: Show Bad Reviews.

Principle 183: Even Kids Need Risk.

The cheatsheet

1 Lesson

All Service Design Principles

Going further

1 Lesson

What to do next?