A Service Design Principle about policies and exceptions
“I’m so sorry, I was late, and I couldn’t get a ticket at the station. Could I buy one with you?”
“It’s the first time I jump on a train without a ticket. I’m so sorry.”
“You know it’s the policy that you pay a fine and the ticket price because you have to pay the ticket before entering the train.”
“But I see that this is something that you didn’t do willingly. So I’m going to make an exception. Today, and just today, I won’t make you pay the fine. But remember, the rule is clear: buy the ticket before jumping on the train.”
Forbearance is also something we should use in services and interactions between humans and organizations.
Don’t enforce the rule completely
Little side notes
If you are curious you can see below two screenshots of the original and updated text in the Hemingway editor app that I use to spot too long sentences and wordy parts. The more highlights there are in the app, the more you need to edit.
A service staff member who follows the rule by the letter feels like a robot. It feels like she has no understanding of the human stories and contexts.
I would suggest empower and trust your staff to deliver a great service experience.
The third draft of this Service Design Principle
Footnotes
Daniele’s notes