In the book "Barking Up The Wrong Tree: The Surprising Science Behind Why Everything You Know About Success Is (Mostly) Wrong", I found this quote that inspired me: 

When I first shot this video the title I gave to this principle was: "Stay in touch every two weeks". But after I think there is more value in expressing the negative side of this principle like this: "Don't get in touch more than every two weeks". In a way by framing it in this way it's a reminder that we don't need to overcommunicate to create a real relationship. 

Let me know if you find useful or not to have the automatic transcription of the video (as seen below). I'm still playing with this format to create a very first draft of my Service Design principles.

In this video, I want to share with you a little study that I found in a book barking up the wrong tree.

So let's go through it together. So here we are, again, in my notes in notion, and that's a place where I put all my notes about service experiences that I find interesting, where I put columns of books that I find interesting to, and that inspire me as a service designer and where I try to transform all of these thinking or rethinking into service design principles.

And here we have this quote, which says we searched this art, not for them found that what makes close friendship and jewelry is simply staying in touch every two weeks.
And that's a quote from the book called barking up the wrong tree. And that got me thinking, you know, like how does that work for services?
Is it exactly the same well, two weeks again, also this kind of magical number, or is it different for services?

And so in my early thinking that I I'm doing just right now, I would say hearing form a company every two weeks, what's your makeup it's spamming to me, but you know, if a company comes back to me every month or so, and say, Hey, here's a quick news, or here's something interesting for you and keeping it short and quick once a month, doesn't feel like too much.

It's kind of like this good middle between like you're still giving me, you know, coming back again again again, every day to me and I'm thinking, oh, you know, we're not so friendly and not having any communication with you where I feel like, oh, I just forgot about you.
I think there is kind of like this good middle that we need to find a services and D kind of the, the, the placements, you know might be very different for every service for your electric bill company like the, the, the, your energy provider company, you know hearing from them every month is maybe too much.

But maybe for other type of company, you know, like your provider for your internet connection or something like that, you might hear, you might like to hear a bit more from them about their new services and then your software that they provide.
I think there was kind of something magical to find out where should that slider be of how much do we want to communicate in order to maintain the relationship.
And obviously if we don't want to maintain a close relationship, we can then go a little bit you know, have more distance between The different messages.
But one thing that I find interesting here is kind of this never, that it's two weeks, you know, two weeks is enough.

We don't need to write every day to a friend, the soul that he feels that there is a close relationship.

So maybe we should also not write every day to our customers because pricing every two weeks or maybe a little longer is already enough.

And I think that's a good reminder for us is, Hey, we don't need to be in touch every day to create a relationship.

Two weeks is already every two weeks is already good and maybe every month or so can be also quite good.
That's it.