SWAREENA JOSHI
Principles co-creation
Jun 24, 2022

Talk the language and give the experience for the kid

What do you think is in the image below?

During one of my journeys, I visited a family. They had this hanging on the fridge. It grabbed my attention, so out of curiosity, I asked what it was.

It is an eye patch calendar of 3 months for kids!

The mother of the house was so excited to share the positive experience.

“The kid has to put on the patch for 2 hours every day. The child gets excited about what character patch he will wear today and waiting to stick it on the calendar. “

The kid just gave me a smile and was engrossed in the TV while his mom was talking about it.

Talk the language of the kid,

Having relatable options derived from kids’ entertainment like here they have Cars, Mickey Mouse, Mowgli…
To give the sense of satisfaction of doing something the child gets to stick and fill the box.
Gamification of health care brings a lot of value and hope to an individual if done right.

5 comments
 Daniele Catalanotto
Jun 24, 2022
Oh really like how they turned this painful experience for a kid into something that the kid says at the end: « can I wear the patch longer?» 

Thanks a lot for sharing this story 😉
SWAREENA JOSHI
Jun 24, 2022
True, this reminded me of the Pirate-themed kids MRI machine.
Daniele Catalanotto
Jul 11, 2022
This story you shared Swareena is really a rich one! In fact I see that we could extract maybe several Service Design Principles out of it. Here a few I see at the moment:

  1. Make me see the progress: with the calendar paper the kid sees that things are going forward well. I have to check if I haven't yet a principle that goes in that direction.
  2. Turn it into a game: a bit too general maybe, but definitely the gamification of the process is pretty awesome.
  3. Make me want more of it: that's one fascinating part of the story. Where something that should be hated, is then something that the kid might want more of it. And this is something we can generalize to other things. For example, if you are in a company where people hate meeting, you can ask yourself: how can we make it so that people would want more of them?

Swareena would you allow me to build on your story to create maybe a few other principles?
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Daniele Catalanotto
Jul 13, 2022
Thanks Swareena :)

I've worked already on one of the Service Design Principles inspired by your story: Make me want more of this shitty experience.
In the next iteration I'll edit it in order to remove all what's not absoluetly necesseray in order to arrive just at the essence of the idea. Until then, feel free to continue the "ping-pong" session by sharing your feedback :) 

I'll work next on the idea "Make me see the progress" but first will check if I haven't already one that is similar in the 300 other principles (it's hard to remember all of them :P).

Thanks again! It's so cool to be able to do such ping-pong session and co-create together Service Design Principles :)