Make it clear I need to do some shit
Daniele Catalanotto
Daniele Catalanotto
A Service Design Principle to help people sort the actionable communication from the rest
I open my email inbox, and one email gets my attention. In the title, the first two words are "Action Required:..."
Gumroad, a website that helps people sell books and other stuff, just wrote to me because I need to change something with my PayPal account if I still want to get paid.
This is extremely smart as it recognises that I have to go through a tsunami of emails and messages, and these two words help me see that this has priority.
Action question
How can you help people differentiate the types of communication you send (things where people need to act, versus bills, versus just general information)?
Daniele's note
This is a first draft of a principle that might end up in a book of the "Service Design Principles" series.
Related principle
Let me see that this isn’t another bill from the book Service Design Principles 101-200.