I was chatting with Joel Hügli a smart designer who has created an eco-mattress. He told me something that really stuck:

Don't get lost in one emotionally loaded topic. Instead, crunch the numbers.

You can do some math to see where you can make the biggest impact for both the planet and the people you're serving.

Sometimes by doing the math, the thing that everybody speaks about, suddenly doesn't make as much sense as you thought.(1)

Calculate what it'll take to make your idea happen and what kind of impact it could really have.

Action question:

For which part of your new service or product ideas can you apply some simple math to see the real impact it has both on people and the planet?

Footnotes

(1 ) This principle connects pretty strongly with the principle "Don't get stuck in carbon tunnel vision"

Written with AI help:
This principle draft is based on an audio note I took while walking that was transcribed and cleaned using Audiopen. I then reviewed and improved the text by hand.