5. How to Use Psychology to Improve Your Service?

5. How to Use Psychology to Improve Your Service?
Introduction
📌 5.1 How to build trust
Principle 084 - You Are a Liar, so Let Me Ask Other Customers
2 mins
Principle 085 - You Need 10 Reviews to Build Trust
1 min
Principle 086 - Sharing Your Bias Builds Trust
2 mins
Principle 087 - Use the IKEA Effect to Make Your Users Proud
2 mins
Homework: How can you create more trust in your service?
📌5.2 How to help people change behavior
Principle 088 - Offer Less Choices to Improve Customer Experience
2 mins
Principle 089 - 90% of Your Website Content Is Useless
2 mins
Principle 090 - Focus on Smaller Short-Term Goals
2 mins
Principle 091 - To Get People to Act, Show the Losses Instead of the Wins
2 mins
Principle 092 - Reduce Missed Appointments with a Simple Stupid Sentence
2 mins
Principle 093 - Ask People to Name When and Where They Will Perform a New Habit
2 mins
Principle 094 - Don’t Motivate People with Money
2 mins
Principle 095 - 95% of People Stick to the Default Option
2 mins
Homework: How can you help your customer change their behavior?
📌5.3 How to use rythme to create better services?
Principle 096 - Under Promise, over Deliver
2 mins
Principle 097 - Start with the Boring Stuff Then Excite Me Little by Little
2 mins
Principle 098 - Always End a Service with a High Peak
2 mins
Principle 099 - Uncertainty Makes Users Safer
2 mins
Principle 100 - Friction Can Help People to Be Less Stupid
2 mins
Recommended Book: Nudge
Homework: How can you create a better rhythm in your service?
Quiz: Did the learnings stick?