Introduction

Introduction

To improve your service, you must know what the problems are that need to be fixed. In order to do that, you need to better understand how it feels to be one of your customers. 


In this course, we will try to be a bit critical 🧐. We will try to change our view regarding our own services. And we will go out and discover what our customers and users really think about our services.


What you’ll learn

In this course, you’ll discover some tips and principles that will help you find out if you make your customers feel like shit. You learn that

  • Before asking customers feedback, you need to change your mindset,

  • Testing is something that never really stops, and

  • You shouldn’t believe what people say but look out for what they do.


This course has 8 little videos ready for you. So, let’s get started with the first rule of thumb in this course which is called: “Eat Your Own Shit.” Yep, that’s a pretty poetic start for a new chapter, I know 😜.

How to find out if you make people feel like shit?

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  • Thank you 💌
  • Introduction
  • Eat Your Own Shit
  • Use the Honestly, Would You Do That? Test
  • Be Ready to Get Slapped by Your Customers If You Ask Them Feedback
  • Great Ideas from Yesterday Might Suck Today
  • Test Your Service with Extreme Users Who Will Break Everything
  • Don’t Ask, Observe Behaviors
  • Don’t Ask for Feedback, Hunt for Feedback.mp4
  • Bonus video: How to use Advanced Search on Twitter
  • Do Not Send Surveys to a Small Team
  • Going further 🎁