This exercise helps you get ideas to improve your user or customer experience quickly.

Exercise overview

Pick a category

Choose one category of principles to focus your attention on.

Read and vote

Read each principle and vote for the ones that you find interesting.

Optional: Evaluate the effort needed
Put on the side the principles that have votes.

A line shows how much effort (money, time, energy) would be required to make this happen.

Optional: Evaluate the impact expected

On another slider, place the principles to show how much impact (for you, the customers, etc.) each principle could have.

Optional: Pick the quick wins and adapt

The principles that are both easy to implement and have a good impact are those you should focus your energy on. Now imagine what's needed to make them even smarter and impactful in your specific context.