My two cents

• Definitely not: in an ideal world, a service designer wants to mix all types of interactions: physician and digital.

• Let’s not repeat the same mistake that other design fields historically did: it feels to me when I look at the early definitions of UX design that UX design wasn’t limited to the world of digital interactions. Still, with time the UX field has slowly become synonymous with digital. I hope that service design as a field will be able to not only focus on digital in the future.