This clip is part of a one-hour-long webinar on how service designers can use storytelling in their work with Romain Pittet. You can watch the full webinar here.

In summary

1. Characters: The people or figures that drive the story and who readers can identify with.

2. Context: The specific environment where the story takes place, which gives the story meaning and helps readers understand it better.

3. Timeline: The sequence of events that happen in the story, which helps readers remember it and retell it to others.

4. Emotions: The feelings and reactions of the characters, which engage readers and make them more invested in the story.

5. Images: The use of metaphors, comparisons, and other visual aids to help readers visualize the story and remember it better.