You just completed one more chapter! I’m impressed and very proud that you are still invested in this journey to make your customer experience better 👏. In the last chapter, you learned a few things to better understand how good or crappy your service really is. So, now you might have a lot of problems or ideas in your wish list for your service improvement! That’s great. But it’s sometimes also a bit terrifying. How much will it cost to fix all of this?

Service design is a discipline used by the biggest companies around the world. These companies have plenty of budget to make their services better 💸. But how can you compete when you’re a small business owner? How can you compete when you are a startup or an NGO looking to save every penny?

There is this belief that any work that has a big impact must be expensive. I completely disagree with this belief. When I worked for a local branch of the Salvation Army, we didn’t have much money. But oh boy, we made shit happen! That’s because service design is a lot about making the intangible aspects of an experience better and we don’t need fancy tools and technology! We can fix up your service very cheaply 🎉.

In this chapter, I’ll share simple tips that can have a big impact on customer experience. These simple tips are super cheap to implement but you need to have the right mindset. 

What you’ll learn in this chapter

In this chapter, you will learn how to go about Service Design without a big budget. I’ll cover 
  • How you can reduce cleaning costs, 
  • How you can save money with a simple sheet of paper,
  • How sometimes solving the perception is better than solving the underlying problem, and
  • So many more practical principles.

This chapter is the second biggest chapter of this course! It has 20 videos to help go about Service Design without a big budget! The first principle will already change your mindset, I’m sure 😉. It’s called: “Adding More Resources Won’t Always Solve the Problem.” 

I wish you a great time with this new chapter 👋.