There is this weird thing that sometimes happens when we talk about sustainability. We speak a lot about the personal responsibility and forget to talk about the responsibility of whole organizations or industries. 

Sure, it’s important that we all do our part, but when we say all this shouldn’t just be individuals. This should also include organizations and industries. 

So while we, as individuals, do our part, it’s smart to also remind the things at the bigger scale that then have a responsibility too. 

Action question

What trade organization or larger organization is your service part of? How can you remind those organizations of their responsibility about sustainability?

Inspiration for this principle

This principle was inspired by a piece of a conversation with Samuel Huber. In this conversation Samuel shared the following story:

I think it was the petrol industry in in inventing the personal footprint pushing all the responsibility on single people. We do a similar thing with human centric design, which is very on the Individual decisions of users.

And I think the big shift that we're doing with planetary perspectives or planet centric design is taking away that responsibility on a single user and we take it or bring it back to the organizations. Because they're the only ones that can deal with that.

Daniele's notes

• This is the first shitty draft of this principle

• This principle might one day make it in the fifth book in the "Service Design Principles" series that explores how to better serve humans and the planet.

• If you're curious about service design principles, you can get the four previous books in the series, with proofread principles and less grammatical creativity.