This clip is part of a one-hour-long webinar about the Future of In-House Service Design with Marc Fonteijn. You can watch the full webinar here.

In summary

• More standardisation with clearer best practices

  • In-house service design is currently a bit like the Wild West, with everyone trying to figure out where service designers should be placed, who they should report to, and how to measure success.

  • Documentation, sharing, and templates can help build a staircase and grow the maturity of service design practices.

  • More defined standards may emerge in the future, as ISO definitions for service design work have already been drafted.

• People with lots of experience and coming from completely different backgrounds get interested in Service Design