What should I do when I'm not sure how to prototype?

What should I do when I'm not sure how to prototype?

In short:

  • Make a storyboard: when you are clear about the what but not the how.

  • Co-create with users and stakeholders: when you are not sure what would be useful.

  • Use a mapping tool with an assumption map: when you don't know which part to prototype first (the mapping tool can be a Value Proposition Canvas, a Business Model Canvas, a Service Blueprint, etc.)

  • Get inspired by a test library: there are many tools library out there, check them for inspiration.

An illustration showing how to get unstuck before prototyping: Don't know how or what to prototype?   Then storyboard.     Don't how but how to prototype but know what to prototype?  Then look in a library of tools.    Don't know what but know how to prototype?   Then co-create.

When you are fully blocked: make a storyboard

I wrote a full Q&A about why storyboards are an awesome quick prototyping method, but in short, a service storyboard is a great way to get unstuck because:

  • Fast: it's quick to make

  • Structuring: it has some structure that is guiding

  • Calming: it's something you can do well on paper which gets you out of your laptop.

When you don't know what to build: prototype with those you serve

Now your job is not anymore to come up with the prototype but to create the conditions to help other people to prototype. So recruit the people, and then make a plan for how you'll prototype. What is the question you'll ask? What tool will you give them (LEGOS, Storyboard frames, play doh, etc.)?

When you know what but not how: browse a tools library

There are many, many, many, many (did I already say many?) libraries of methods and tools that show you all the fancy and simple ways you could create a prototype.

There are even books that are basically a list of tools, or that guide you in the selection of tools.

And when in doubt, go back to the first advice. Just make a storyboard to get started., Yeah life can be simple.

What do others say

Alexandru Cristian Popescu, a Senior UX Designer at Ubisoft shared on Linkedin comment his take on this:

"My personal go-to when I’m still stuck after all that : back to basics. Research, ask why 5 times or more, and revisiting the user flow again and again.
Like bringing the brain on a mountain hike to see clearer.

Mapping all the undesired results is another powerful tool that we have.
For me, it often clears the way for quick wins and MVPs that have surprising effects in the long run."

Backstage of this article

This article was illustrated on a refurbished Remarkable II tablet and written on it using a type folio keyboard. You can download the original note below.

Original note.pdf (81.9 KB)

Q&A: Prototyping and Service Design

Buy nowLearn more
  • How can I create a storyboard if I don’t know how to draw?
  • ▶️ How can I prototype a service if I'm not a designer or maker?
  • ▶️ What are advanced prototyping methods for Service Design?
  • Where can in find high quality stock videos and resources for my prototypes?
  • What's the difference between a test and a prototype?
  • What's one of the quickest service prototypes you can create?

Prototyping Planning and Strategy

  • How do you know if you're testing the right assumptions in prototyping?
  • How can you push yourself to test and iterate more?
  • How to use a Service Blueprint for better prototyping?
  • What are the different types of prototypes?
  • How many different prototypes should I build or test?
  • What should I do when I'm not sure how to prototype?

Theater prototyping

  • How can I make role-play or theatre prototyping much easier?

Digital Prototyping

  • How long does it take to create a working app with Replit?
  • What are tips when using AI code generators like Replit or Lovable to create a prototype of an app?
  • What no-code tools do I recommend for creating prototypes or pilots?
  • What's a good prompt for AI coding tools to get better UIs?
  • How I create video stories for new service ideas with AI
  • Why do I often prefer stock video over AI videos for my service prototypes?

Backstage Prototyping

  • How can you prototype and test stakeholder commitment?

Presenting Service Design prototypes

  • How to present Service Design prototypes in a mini exhibition format?