What is a rebriefing and why is it important?

What is a rebriefing and why is it important?

In short: a rebriefing is the moment when you come back to a person that gave you a task and you tell them how you understand what you should do in your own words and high light what elements where missing and which one aren't possible in the time or budget frame that is given.


What is a rebriefing?

Most projects, be it a Service Design project, or any other type of project start with a briefing, kickoff or request Basically someone, a client, your boss, a stakeholder, tells you the details, goals, budget, time frame for the project:

A rebriefing is the fact of coming back to the person who told you: "This is what I need". and tell her: "This is what I understood, this is what we can reasonably do, and this stuff you asked is impossible. Can I start?".

Why's a rebriefing important?

A rebrieting is the moment where you disappoint the person who wants to give you a task before you start working on the task. It's so much better to come with the disappointing stuff before time and money got lost.

But you might say: "but Daniele, we are already perfectly aligned!" Then definitely you need the rebriefing. Because you think you understood the person that gave you the task but you haven't tested it. The fact that you re-tell the "client" what you think he wants will reveal also what you missed.

So a rebriefing helps the client see w hat is really possible. It helps you see what you miss understood, and it helps both of you to have a much clearer contract.

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Q&A: Service Design Projects

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Starting a Service Design project

  • ▶️ How to start a Service Design project?
  • ▶️ What are the reasons for product and service design or redesign?
  • ▶️ How to turn self help into a service?
  • Why should you name internal projects?
  • What is a rebriefing and why is it important?
  • What's a good mix of expertise to have in a project?

Running a Service Design project

  • ▶️ What are the deliverables of a Service Design project?
  • ▶️ What tools should I use for each Service Design project?
  • ▶️ What are some best practices for collaborating with a service designer on a project?
  • What’s the difference between an innovation funnel and an innovation tunnel?
  • What Are My Favorite Team Sizes at Different Moments of a Service Design Project?

The challenges of a Service Design project

  • ▶️ How do I get unstuck in a project?
  • What's the political or lobbying side of Service Design?
  • ▶️ What are the biggest challenges when it comes to designing new products or services?
  • What is a good metaphor to explain how to work with opposing feedback?

Managing Client Relationships in Service Design Projects

  • How do you bring every stakeholder up to speed in three slides?
  • How to avoid over committing and stupid decisions?