Course: What is the Service design process?
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Introduction

Welcome
Why I created this course
Process versus mindset
Service Design Processes by academics and authors

Introduction
Stickdorn Service Design Process
Service Design Process by Moritz 2005
Kuer Process Model
Austin Center for Design process model with culture & service gaps
New Service Development Cycle
Scheuing and Johnson Service Design Process
Connect Consortium Innovation process
Service innovation process based on foresight and service design
In house Service Design Processes

Introduction
Capital One Service Design Process
Service Design Framework by BT
Consultancies Service Design Process

Introduction
Evenson and Dubberly Service Design process
Continuous Service Design by Futurice
Frog Service Design Process
Koos service design
The "old" Livework's Service Design Process
The "new" Livework's Service Design Process
Service and Business Design Process by Livework
Engine Service Design Process
Whitespace's Enterprise Service Design Process
Nile's Service Design and Future Forecasting
Manyone's Service Design Process
Public Service Design Processes

Introduction
Service Design Playbook by British Columbia Government Public Service
Civic Service Design Process
Service Standard by the UK Government Digital Service
Digital Service Standard criteria by the Australian Digital Tranformation Agency
The Scottish Approach to Service Design (SAtSD)
Project X's innovation model by Innovationsguiden
Colour-in City design process
Go further: A guide for the application of Service Design in public organizations
Service design and delivery process by the Digitial Transformation Agency of the Australian Government
Design process that inspire Service Designers

Introduction
D. School Design Thinking
Human Centered Design by Design Kit and IDEO
Double Diamond by The Design Council
The Design Squiggle by Damien Newman
Google Design Sprint
Design Sprint Quarter by Design Sprint LTD
Entreprise Design Thinking by IBM
Strategy development process by ABB
Living Lab's Innovation Process
Going further

Bravo
But remember don't become a process asshole
The limitation of the project view
Books and articles to go further
Next recommended course and a little 🎁
Thank you note

Service Design Framework by BT

A bit of context

Da Vinci is an internal project that aims to help BT's 13,000-person IT department to become ‘an IT service provider of choice’. And for those who don't know it BT is short for British Telcom which is a group of companies worldwide focused on telecommunications. For this particular project the team created a Service Design Framework that you can see above.

What I like about it

The one thing that stands out for me in this particular Service Design process is its start with what the authors call "Sprint 0". To me there is real value when you start a service design project with a focused time where all the key stakeholders are brought together for a few days. Indeed such sprints make it possible to create some great momentum, align everyone and get a lot of work done in just one intense week or a few intense days. Obviously, the research work takes then more time and can't be done in the same way.

Go deeper

I found this service design process in a case study called FromHereOn + BT: Da Vinci - Service Portfolio Design at Enterprise Scale published on the Service Design Network website.