Course: What is the Service design process?
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Introduction

Welcome
Why I created this course
Process versus mindset
Service Design Processes by academics and authors

Introduction
Stickdorn Service Design Process
Service Design Process by Moritz 2005
Kuer Process Model
Austin Center for Design process model with culture & service gaps
New Service Development Cycle
Scheuing and Johnson Service Design Process
Connect Consortium Innovation process
Service innovation process based on foresight and service design
In house Service Design Processes

Introduction
Capital One Service Design Process
Service Design Framework by BT
Consultancies Service Design Process

Introduction
Evenson and Dubberly Service Design process
Continuous Service Design by Futurice
Frog Service Design Process
Koos service design
The "old" Livework's Service Design Process
The "new" Livework's Service Design Process
Service and Business Design Process by Livework
Engine Service Design Process
Whitespace's Enterprise Service Design Process
Nile's Service Design and Future Forecasting
Manyone's Service Design Process
Public Service Design Processes

Introduction
Service Design Playbook by British Columbia Government Public Service
Civic Service Design Process
Service Standard by the UK Government Digital Service
Digital Service Standard criteria by the Australian Digital Tranformation Agency
The Scottish Approach to Service Design (SAtSD)
Project X's innovation model by Innovationsguiden
Colour-in City design process
Go further: A guide for the application of Service Design in public organizations
Service design and delivery process by the Digitial Transformation Agency of the Australian Government
Design process that inspire Service Designers

Introduction
D. School Design Thinking
Human Centered Design by Design Kit and IDEO
Double Diamond by The Design Council
The Design Squiggle by Damien Newman
Google Design Sprint
Design Sprint Quarter by Design Sprint LTD
Entreprise Design Thinking by IBM
Strategy development process by ABB
Living Lab's Innovation Process
Going further

Bravo
But remember don't become a process asshole
The limitation of the project view
Books and articles to go further
Next recommended course and a little 🎁
Thank you note

Double Diamond by The Design Council

How the old version looks like

How the new version looks like

A bit of context

The Double Diamond is a process created by the British Design Council in between 2004 and 2005. It's form has served as an inspiration for many other Design processes. In 2019 an update of the process was published fixing a few issues of how the Double Diamond was understood and used by the community.

What I like about it

The first thing that I find extremely interesting in this process is the separation of modes of thinking. The process shows that we should work either in a divergent way, or in a convergent way. When we work in a divergent way, we look for possibilities and when we work in a convergent way we decide which of these possibilities are the best.

The original version of the Double Diamond had another point which makes it great: it's damn easy to remember and share. The look of the process is already in the name, and you could draw the process easily on the back of a napkin to explain how you'll work.

This process, like the Stanford D. School Design Thinking process, is also one of the most well know design processes out there. It means that many other processes are based on this one. So if you are a bit lazy, and also smart, take some time to explore in depth these two processes and you'll already understand many others.

Go deeper

You can find the original version of the Double Diamond on its Wikipedia page.
I found the updated version of the process in an article called "What is the framework for innovation? Design Council's evolved Double Diamond" on the Design Council website.

If you want to go further, you can also read the research paper called "The design process: Eleven lessons: managing design in eleven global brands" published by the same folks.

Finally if you want more historical information I recommend you read this other article from the Design Council website called "The Double Diamond: 15 years on"

Derivates

There are loads of derivates of the Double Diamond, I'll just add on here shared by the lovely Jochem van der Vee where the team at TheyDo adds a feedback loop to the Double Diamond. This shows us once more, than any process can be tweaked and adapted to fit the need of your project, company or mindset.