We are going through a moment of profound transformation in the market, and at this moment, companies need to put the consumer in the forefront in order to distinguish themselves and obtain the right kind of attention. The idea of “one size fits all” is no longer valid, and service design, which is not a new idea, is gaining much relevance in the market due to that fact that it is a tool that helps companies create products and services that are customized for each consumer. This does not mean that efficient products and services that have been designed for decades will be ignored. Service design ultimately helps in assessing complex scenarios to address technology and business environment in a more agile way, driving innovation to the core of business strategy, regardless of its area of operation. Understanding this movement takes service design to several areas, reinforcing its role as a tool that helps companies improve and strengthen their relationship with their customers.

Managing Partner Europe & Chief Digital Officer at kyvo