Hep Stephan, please tell me: what the fuck is Service Design?

Service Design is your invisible butler.

Life can be exhausting and demanding at times. There are many things to consider and to decide. Service design tries to act as your invisible secretary, butler, assistant or tour guide. Service design removes obstacles, guides the user and helps them complete daily-life tasks.

An answer by Stephan Businger

Olten, Switzerland
UX Designer at Hocoma AG

Photo: Alexander Schlosser, 2017