Jenine Lurie
What the fuck is Service Design?
Humans in Service design Manifesto:
- Service design exists to solve business problems. 
- Service design ensures clients stay competitive and increases value for customers. 
- Service design breaks down silos and barriers between business units. 
- Service design adopts a lean process with continuous iteration, design refinement and testing. 
- A design thinking workshop is a kickoff in Sprint 0 for rapid requirements gathering in a flexible and adaptable development process. 
- Service design is the future forward, and the future is gender fluid. 
- Innovation is dependent on team diversity, creative vision and tolerance for risk. 
- Success is measured against customer experience with traceable visibility into the end-to-end service. 
- Old-fashioned values and good manners are critical assets for good service design. 
- Service designers take notice and care about details: we have eyes behind our heads, really. 
- Service designers are polite, they pay attention, and they listen well. 
An answer by Jenine Lurie
New York, NY USA
Director, Innovation by Design
