What you’ll learn

What you’ll learn


This course is not about the tools and methodologies used in Service Design. You can learn those from plenty of other online courses across the web. In this one, you’ll learn how these weird professionals observe the world around them.

The chapters

This course has 5 chapters in which you learn that service designers

  1. Have a human-centered approach 👱‍♂️;

  2. Love to make shit happen 🚀;

  3. Are lazy but that this is a good thing ✅;

  4. Don’t think in terms of silos but in journeys, and 🚶🏻‍♂️;

  5. Have to deal with a lot of uncertainty and self-doubt 🧐.


A bite-sized learning experience

A study by the Journal of Applied Psychology states that learning in bite-sized pieces makes the transfer of learning into practical application 17% more efficient 🤯

That’s why this course is built around the idea of bite-sized learning. Thank god, you won’t have to read me for hours!

For each chapter, you’ll have about 3 to 5 short articles that just take a a few minutes to read ⚡️. Each article is short to read and only conveys one idea. That makes this course a good companion for your daily commute on the bus or train. 

A free course

This is a free course 🎁 that you can follow at your own pace. Once you are subscribed, you can either read it in an afternoon or take one tiny lesson, every day. That’s totally up to you.

I wish you a good learning moment. See you in the first chapter 👋

Free Course: What is the Service Designer mindset?

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About this course

  • Why I created this course
  • What you’ll learn

1. Service designers focus on a human-centered approach

  • Introduction
  • Service designers believe everyone is a user
  • Service designers are not the experts, others are1
  • Recommended course: 100 Service Design Principles
  • Service designers believe perception is key

2. Service designers love to make shit happen

  • Introduction
  • Service designers prototype instead of talking
  • Service designers love to fail
  • Service designers go from low fidelity to high fidelity

3. Service designers are lazy

  • Introduction
  • Service designers steal and adapt tools from smarter people
  • Service designers look for lazy solutions
  • Service designers repackage older ideas
  • Service designers love simple solutions

4. Service designers don’t think in terms of silos but in journeys

  • Introduction
  • Service designers believe services are like icebergs
  • Service designers think in journeys
  • Service designers aren't focused on just one company

5. Service designers deal with uncertainty

  • Introduction
  • Service designers accept that they are weak
  • Service designers understand the phases of a design project
  • They separate divergent from convergent thinking
  • Recommended Article: The Design Process: What is the Double Diamond?3
  • Service designers know that innovation is a mess
  • Recommended Reading: The Design Squiggle Story
  • Service designers know that change needs many steps
  • Recommended Reading: Understanding the Kubler-Ross Change Curve
  • Service designers make step-by-step decisions2
  • Recommended Video: An Introduction to Assumptions Mapping with David J. Bland1
  • Recommended Video: Introducing the Eisenhower Matrix
  • Recommended Reading: How to Use Dot Voting Effectively1
  • Service designers summarize what they learn
  • Recommended Reading: Affinity Diagramming for Collaboratively Sorting UX Findings and Design Ideas
  • Service designers verify what they have learned from different angles

Going further

  • Bravo 👏
  • Resources to go further1
  • 💌 Your next courses and your personal coupon code
  • Thank you!