What is a Design Sprint?

What is a Design Sprint?

In short: A Design Sprint is a 5-day innovation process to test ideas with a prototype that is very well structured and feels like a re-assuring recipe.

A Recipe for Innovation

A Design Sprint, created by folks at Google, is now used by big corporations and facilitators worldwide. The goal? By the end of the 5 days, you test a prototype to see if your idea works for the people you aim to serve.

Each day has specific goals and activities, much like following a recipe. You know exactly what to do when and how long each step takes. The result? At least one prototype tested with at least five people.

Learning More

To dive deeper, check out the book Sprint. It covers everything in detail. But you don’t have to stop there. The website offers slides, checklists, and descriptions about the process. Given its popularity, you'll find countless tutorials and articles from facilitators globally who share their own tips and even how they adapted the recipe to their taste.

A Local Expert

One expert I admire is Steph Cruchon from Switzerland. His agency specializes in proposing and facilitating Design Sprints for organizations both locally and abroad.

Q&A: Design Sprints and Service Design

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  • What is a Design Sprint?
  • What key skills do you learn when doing a Design Sprint?
  • What Parts of a Design Sprint Can I Use Outside of a Design Sprint?

When to do a Design Sprint

  • Can a Design Sprint work for any problem?
  • When Should You Not Run a Design Sprint?
  • Do Design Sprints Work for Service Design Projects?

Organizing a Design Sprint

  • Can You Do a Design Sprint Remotely?
  • Should Design Sprint Participants Read the Book Before Joining?
  • What Are the Hidden Costs of a Design Sprint?
  • How much does a Design Sprint cost?
  • What Are Planning Mistakes for a Design Sprint?
  • Can Design Sprint Participants Attend Just One or Two Days?
  • How Can You Prepare for a Design Sprint in Advance?
  • What Are the Different Levels of Implications for Decision Makers in a Design Sprint?
  • Can you do a Design Sprint without research before?
  • What Skills To Look For When Choosing Participants For A Design Sprint?

Facilitating and running a Design Sprint

  • What Are Important On-Boarding Elements for a Design Sprint?
  • Can You Have Two Roles During a Design Sprint?

Design Sprints in large organizations

  • How do you adapt a Design Sprint for large organizations?
  • What's a danger when using Design Sprints in large organizations?
  • What structure do you use to present Design Sprint results to decision makers?
  • What's the Downside of Design Sprints Within Big Organizations?
  • Should Design Sprints Be Done Outside the Office?
  • What's the Advantage of Doing Design Sprints in a Big Organization?
  • How can you involve all employees in a Design Sprint?

Interviewing Experts for Design Sprints

  • What type of experts do you invite for interviews in a Design Sprint?
  • How do you bring experts that don't speak the local language in a Design Sprint?
  • How Do You Invite Experts for a Design Sprint?

Prototyping and Design Sprints

  • What Is the Simplest Way to Create a Prototype During a Design Sprint?
  • How to use competitors for testing and prototyping in a Design Sprint?
  • What's a good prototyping tool for a Design Sprint?
  • Where Can AI Be Useful Within a Design Sprint?
  • How do you involve Design Sprints participants in the testing if you do it after?
  • How Much Testing Do You Do for a Design Sprint?
  • What's a good note taking system for Design Sprint tests?
  • With Whom Should I Test the Prototypes Coming Out of the Design Sprint?