What's the definition of a Service Blueprint?

What's the definition of a Service Blueprint?

For people who are from the design or innovation field I often describe a Service Blueprint like this:

A Service Blueprint is a customer journey map that also shows the backstage of what is invisible to the user but needed to make the service happen. It's a journey map with a backstage in short.

Service Blueprint resources

You can find all the Service Blueprint resources I've created here. This includes courses, templates and a library of external links and resources.

Q&A: Service Blueprints and Journey Maps

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The basics of a Service Blueprint

  • What's the definition of a Service Blueprint?
  • What are the steps for creating a service blueprint?
  • Why should I create a service blueprint?
  • What are the different types of Service Blueprints?
  • What are examples of Service Blueprints?
  • ▶️ What am I missing out, if I don't have a service blueprint?
  • ▶️ How to use feedback to improve a service blueprint?
  • ▶️ What are some common mistakes to avoid when you create a Service Blueprint?
  • Why are some people renaming the Service Blueprint
  • Why you should see a Service Blueprint as a mirror?

Structure and format of a Service Blueprint

  • How can I bring together a marketing approach and service design approach in my service blueprint ?
  • What's a good structure for a Service Blueprint?
  • How can I improve the end of a Service?
  • What elements can I include in a Service Blueprint?

Making Service Blueprints less overwhelming

  • ▶️ How can I make a Service Blueprint less overwhelming?
  • ▶️ How do I manage the amount of detail on a blueprint?
  • ▶️ How can I create a story around my service blueprint?

Future State Service Blueprints

  • How can I use a service blueprint as a prototyping tool?

As Is Service Blueprints

  • How can I use a service blueprint as a diagnostic tool?
  • ▶️ Research to do before doing a Service Blueprint?
  • How do stakeholders use Service Blueprints?

Tools to create a Service Bluepprint

  • ▶️ What tool can I use for people to fill out their own journey map?
  • How can I use a digital whiteboard to make a smarter service blueprint?
  • What are good tools to create a service blueprint?

Service Blueprints and other methods

  • What’s the difference between a service blueprint and a customer journey map?
  • Can a service blueprint be used in conjunction with other design tools and techniques?
  • ▶️ Can you always combine a journey map and a blueprint?