We should think about what happens when people leave us and remember that the end is also part of the customer experience. One of the the ways to do that is to plan this in your Service Blueprint by adding both a "leave" phase and a "rejoin" phase.

I wrote two articles on this subject: Let people come back and selling is not the end.

The expert of the end

Joe Macleod is a designer who has a passion for how products and services end. He says that:

"There is a gap of meaning and purpose at the end of the consumer lifecycle."

On his website Joe shares resources and books to fix that gap