Why should I create a service blueprint?

Why should I create a service blueprint?

To be honest, if you ask yourself that question, most likely, you don't need a service blueprint. If you don't see the tool's value, don't use the tool. There is no need to use the sexy tools of Service Design that everyone uses if you don't see the value it can bring to you.

For me the biggest reasons why I use service blueprints are:

  1. Service Blueprints are good as an ideation tool: they help me quickly imagine new service ideas in a structured way

  2. Service Blueprints are a good prototyping tool: they let me present and test an idea internally and see if the idea is feasible.

These are my favourite reasons to use a service blueprint. Outside of that, there is the obvious reason which is that it's a good mapping tool that helps people create a common understanding of how a service works or where a service needs improvements.

Service Blueprint resources

You can find all the Service Blueprint resources I've created here. This includes courses, templates and a library of external links and resources.

Q&A: Service Blueprints and Journey Maps

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The basics of a Service Blueprint

  • What's the definition of a Service Blueprint?
  • What are the steps for creating a service blueprint?
  • Why should I create a service blueprint?
  • What are the different types of Service Blueprints?
  • What are examples of Service Blueprints?
  • ▶️ What am I missing out, if I don't have a service blueprint?
  • ▶️ How to use feedback to improve a service blueprint?
  • ▶️ What are some common mistakes to avoid when you create a Service Blueprint?
  • Why are some people renaming the Service Blueprint
  • Why you should see a Service Blueprint as a mirror?

Structure and format of a Service Blueprint

  • How can I bring together a marketing approach and service design approach in my service blueprint ?
  • What's a good structure for a Service Blueprint?
  • How can I improve the end of a Service?
  • What elements can I include in a Service Blueprint?

Making Service Blueprints less overwhelming

  • ▶️ How can I make a Service Blueprint less overwhelming?
  • ▶️ How do I manage the amount of detail on a blueprint?
  • ▶️ How can I create a story around my service blueprint?

Future State Service Blueprints

  • How can I use a service blueprint as a prototyping tool?

As Is Service Blueprints

  • How can I use a service blueprint as a diagnostic tool?
  • ▶️ Research to do before doing a Service Blueprint?
  • How do stakeholders use Service Blueprints?

Tools to create a Service Bluepprint

  • ▶️ What tool can I use for people to fill out their own journey map?
  • How can I use a digital whiteboard to make a smarter service blueprint?
  • What are good tools to create a service blueprint?

Service Blueprints and other methods

  • What’s the difference between a service blueprint and a customer journey map?
  • Can a service blueprint be used in conjunction with other design tools and techniques?
  • ▶️ Can you always combine a journey map and a blueprint?