How can I use a digital whiteboard to make a smarter service blueprint?

How can I use a digital whiteboard to make a smarter service blueprint?

Using a digital whiteboard app like Miro or Mural can be a great way to make your service blueprint easier to explore and more interactive. Here are a few ideas to do that:

  • Offer different levels of summaries: for example, in Miro, you can hide certain frames at first and let people unhide them once they are interested

  • Make it interactive: you can help people to navigate through your blueprint by using clickable buttons that bring people to other parts of the blueprint.

  • Add video explanations: for example, you could embed Loom videos where you record yourself and your screen and explain how the document works or a specific part of the document.

  • Link to documents: within the blueprint, you can link to documents to go further, like user research reports, personas, etc.


To go further, I've created a tiny course that helps you to learn which features and tips will help you use Miro, my favourite digital whiteboard tool, like a real innovation nerd.

And if you are not a fan of Miro, I have curated a list of digital whiteboard tools here.

Q&A: Service Blueprints and Journey Maps

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The basics of a Service Blueprint

  • What's the definition of a Service Blueprint?
  • What are the steps for creating a service blueprint?
  • Why should I create a service blueprint?
  • What are the different types of Service Blueprints?
  • What are examples of Service Blueprints?
  • ▶️ What am I missing out, if I don't have a service blueprint?
  • ▶️ How to use feedback to improve a service blueprint?
  • ▶️ What are some common mistakes to avoid when you create a Service Blueprint?
  • Why are some people renaming the Service Blueprint
  • Why you should see a Service Blueprint as a mirror?

Structure and format of a Service Blueprint

  • How can I bring together a marketing approach and service design approach in my service blueprint ?
  • What's a good structure for a Service Blueprint?
  • How can I improve the end of a Service?
  • What elements can I include in a Service Blueprint?

Making Service Blueprints less overwhelming

  • ▶️ How can I make a Service Blueprint less overwhelming?
  • ▶️ How do I manage the amount of detail on a blueprint?
  • ▶️ How can I create a story around my service blueprint?

Future State Service Blueprints

  • How can I use a service blueprint as a prototyping tool?

As Is Service Blueprints

  • How can I use a service blueprint as a diagnostic tool?
  • ▶️ Research to do before doing a Service Blueprint?
  • How do stakeholders use Service Blueprints?

Tools to create a Service Bluepprint

  • ▶️ What tool can I use for people to fill out their own journey map?
  • How can I use a digital whiteboard to make a smarter service blueprint?
  • What are good tools to create a service blueprint?

Service Blueprints and other methods

  • What’s the difference between a service blueprint and a customer journey map?
  • Can a service blueprint be used in conjunction with other design tools and techniques?
  • ▶️ Can you always combine a journey map and a blueprint?