Our first ideas of how a service could or should work are usually way too complex. A service blueprint can be a great tool to reveal this complexity, and then, with a bit of smart evaluation, you can create a focused prototype.

Here are a few steps you could follow to do so:

• Imagine the future state of a service

• Then use an impact versus effort matrix to evaluate each point in our blueprint

• Keep only the elements with high impact and low effort and use these elements to create a minimal viable version of your service

• You now have a complete view of what you want to do and know what real-life pilot you could create.