What are examples of Service Blueprints?

What are examples of Service Blueprints?

It's usually pretty hard to find real-world examples of Service Blueprints as these contain the recipe to create excellent services and experiences. But here a few examples that are publicly visible online.

Service Blueprints collections

  • Marc Fonteijn collected in 2010 twelve examples of Service Blueprints in this slideshare.
    Yiti Wang collected on Pinterest 36 examples of Service Blueprints

  • Still, on Pinterest, 龙易 collected 157 examples of Service Blueprints.

  • The community website Service Design Tools shows two examples of Service Blueprints.

  • The Living Guide to Social Innovation Labs by MaRS Solutions Lab shows well that a Service Blueprint can be used to show a service's actual or future state with three examples.

  • Lauren Oswald has written on the CX Lead community where she collected and commented on 3 Service Blueprints examples from big brands: one from Airbnb, one from Starbucks and one from Spotify.

Service Blueprints from Portfolio

Service Designer portfolios are a good source for Service Blueprints. Here a few that can be inspiring:

  1. Amberlee Chaussée

  2. Andrea Courtin Portfolio

  3. Lilith Hasbeck portfolio "Odds & Ends" project

  4. Rafael Fuentes portfolio "LemonPi" project

  5. Service Blueprints on Behance (N.B. Behance is a place where many visual designers have their portfolios)

Q&A: Service Blueprints and Journey Maps

Buy nowLearn more

The basics of a Service Blueprint

  • What's the definition of a Service Blueprint?
  • What are the steps for creating a service blueprint?
  • Why should I create a service blueprint?
  • What are the different types of Service Blueprints?
  • What are examples of Service Blueprints?
  • ▶️ What am I missing out, if I don't have a service blueprint?
  • ▶️ How to use feedback to improve a service blueprint?
  • ▶️ What are some common mistakes to avoid when you create a Service Blueprint?
  • Why are some people renaming the Service Blueprint
  • Why you should see a Service Blueprint as a mirror?

Structure and format of a Service Blueprint

  • How can I bring together a marketing approach and service design approach in my service blueprint ?
  • What's a good structure for a Service Blueprint?
  • How can I improve the end of a Service?
  • What elements can I include in a Service Blueprint?

Making Service Blueprints less overwhelming

  • ▶️ How can I make a Service Blueprint less overwhelming?
  • ▶️ How do I manage the amount of detail on a blueprint?
  • ▶️ How can I create a story around my service blueprint?

Future State Service Blueprints

  • How can I use a service blueprint as a prototyping tool?

As Is Service Blueprints

  • How can I use a service blueprint as a diagnostic tool?
  • ▶️ Research to do before doing a Service Blueprint?
  • How do stakeholders use Service Blueprints?

Tools to create a Service Bluepprint

  • ▶️ What tool can I use for people to fill out their own journey map?
  • How can I use a digital whiteboard to make a smarter service blueprint?
  • What are good tools to create a service blueprint?

Service Blueprints and other methods

  • What’s the difference between a service blueprint and a customer journey map?
  • Can a service blueprint be used in conjunction with other design tools and techniques?
  • ▶️ Can you always combine a journey map and a blueprint?